Rod Judkins, MA, RCA is an artist and writer who lecturers on creative thinking techniques. His new book, The Art of Creative Thinking examines the habits of successful creative thinkers so that we can all understand and apply them to our work and lives. The theme of the book is to transform individuals, businesses, universities and organizations with a deeper understanding of human creativity. Rod is an associate lecturer at Central St Martins college of Art (University of the Arts London), and visiting lecturer at many universities in the UK and internationally. He delivers workshops and lectures to a wide variety of businesses. Rod studied at the Royal College of Art and has had many solo exhibitions as a painter.