Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir founded and sold two tech companies since 2003 and today is an advisor, consultant, and investor to several Bay Area start-ups and incubators. Nir’s last company received venture funding from Kleiner Perkins Caufield & Byers and was acquired in 2011. In addition to blogging at NirAndFar.com, Nir is a contributing writer for Psychology Today, Forbes, and Techcrunch. Nir attended The Stanford Graduate School of Business and Emory University.