Michal Ann Strahilevitz, Ph.D., is an associate professor of marketing at Victoria University of Wellington in New Zealand. Michal earned her Ph.D. in marketing from the University of California at Berkeley. Her research has been published in the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Consumer Psychology, the Journal of Business Research, Marketing Letters, the Journal of Nonprofit & Public Sector Marketing and the Journal of the American College of Radiology. She is regularly quoted in the media on topics related to marketing, consumer psychology, prosocial behavior and behavioral economics. She has won multiple teaching and research awards from more than one university. In addition to teaching at Golden Gate University, she has taught at the University of California at Berkeley, the University of Michigan, the University of Arizona, University of Illinois, and Golden Gate University. She has done consulting work for both for profit and nonprofit companies in areas ranging from creating emotionally powerful brands to motivating employees with nonmonetary rewards. Much of her published research focuses on how emotions affect decision-making in areas related to shopping, investing and donating to charity. She also examines how corporate social responsibility affects consumers’ thoughts, feelings and actions when it comes to brands. In addition, she studies how men and women differ both as consumers and as communicators. Her work has implications for marketers interested in understanding the role of emotions in creating more meaningful products, services and brands. More relevant for this blog, her research also has relevance for helping individuals understand how their own emotions can be used to make wiser decisions that lead to greater happiness!