Loretta G. Breuning Ph.D.

Loretta Graziano Breuning, Ph.D.

Loretta Graziano Breuning is founder of the Inner Mammal Institute, which helps people manage the ups and downs of their mammal brain. As professor emerita of management at California State University East Bay, and as a mom, she was not convinced by prevailing theories of human motivation. She learned that our happy brain chemicals swing up and down because they have a job to do. When you know what they do in animals, you can make peace with your inner mammal. You can wire yourself to enjoy more happy chemicals and relieve more unhappy chemicals. Find out how at InnerMammalInstitute.org.

Breuning is the author of Habits of a Happy Brain: Retrain Your Brain to Boost Your Serotonin, Dopamine, Oxytocin, and Endorphin Levels; Beyond Cynical: Transcend Your Mammalian Negativity; and I, Mammal: Why Your Brain Links Status and Happiness.

She is a Docent at the Oakland Zoo, where she gives tours on mammalian social behavior. And she marvels each day at the overlap between a wildlife documentary and the lyrics to a love song. 

Loretta spent a year in Africa as a United Nations Volunteer after graduating from Cornell and Tufts University. She learned about the corruption pressures that undermine foreign aid efforts, and she determined to teach her students an alternative. She wrote the book "Grease-le$$: How the Thrive without Bribes in Developing Countries,” and has lectured on that subject in China, Armenia, the Philippines, and Albania.

Breuning loves to help people discover their power over their mammalian operating system. Many free resources are available at InnerMammalInstitute.org.

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Your Neurochemical Self

Happiness is a surge of dopamine, serotonin, oxytocin or endorphin. These brain chemicals evolved to do a job, not to surge all the time. When you know the job they do in earlier animals, you can make peace with your inner mammal. You can wire yourself to enjoy more happy chemicals and relieve more unhappy chemicals. Your old wiring was built by accidents of experience in your youth. It will shape your ups and downs until you build a new place for your electricity to flow. It's not easy being a mammal, but we’re lucky to live in a time when our operating system is increasingly well understood.

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