Jeff Galak, Ph.D., is an associate professor of marketing at Carnegie Mellon University’s Tepper School of Business. His expertise is in consumer behavior, consumer psychology, judgment and decision making, and research methodology.
He has published in journals including Psychological Science, the Journal of Personality and Social Psychology, the Journal of Experimental Psychology: General, the Journal of Experimental Social Psychology, Judgment and Decision Making, PLOS ONE, the Journal of Consumer Research, the Journal of Marketing Research, and the Journal of Consumer Psychology. His work has also been covered in outlets such as CNN, The New York Times, and The Washington Post. Though his primary interest is broadly understanding consumer behavior, he focuses on, among other things, consumer enjoyment, hedonic adaptation, variety seeking, affective forecasting, expectation updating, sentimental value, fluency effects, and issues related to experimental methodology.