Denise K. Shull M.A.

Denise K. Shull, M.A.

Denise Shull, former commodities trader, student of psychoanalytical theory and founder of The ReThink Group Inc., is an internationally recognized decision theorist. She focuses on risk, uncertainty and decision making.

She has consulted with CEO's, Chief Risk Officers and Portfolio Managers on how to benefit from key the human factors in their judgment calls. She has also educated thousands of investors, coached executives in English football  and even a few players in the NFL.

Her unique social-emotional angle has been featured in the Financial Times, Bloomberg Markets magazine and Risk Professional magazine. She has been quoted in The New York Times, the WSJ,, Smart Money and The Washington Post. Ms. Shull has appeared on CNBC in both the US and in Asia, Bloomberg, Cavuto, PBS, The Discovery Channel and scores of national radio programs.

She graduated from the University of Chicago's Master of Arts Program in the Social Sciences in 1995 where she wrote her thesis on how our brains develop in childhood so that we tend to perceive and react according to fractal patterns in adulthood. Shull is also a graduate of Harvard's executive education program in "Investment Decisions and Behavioral Finance".

Shull resides in New York City and belongs to the Association for Psychological Science, The Society for Social and Affective Neuroscience, the Society for Neuroeconomics and the Author's Guild.

Author of

Market Mind Games

Emotion, risk and market behaviors
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