Art Markman, Ph.D., is Annabel Irion Worsham Centennial Professor of Psychology and Marketing at the University of Texas at Austin. He got his Sc.B. in Cognitive Science from Brown and his Ph.D. in Psychology from the University of Illinois. He has published over 150 scholarly works on topics in higher-level thinking including the effects of motivation on learning and performance, analogical reasoning, categorization, decision making, and creativity. Art serves as the director of the program in the Human Dimensions of Organizations at the University of Texas. He spent 9 years as executive editor of the journal Cognitive Science and currently serves as a member of the editorial board of Cognitive Psychology. Art is also co-host of the NPR radio show Two Guys on Your Head produced by KUT Radio in Austin.