The Art of Persuasion

The 6 Principles of Persuasion

By Douglas T. Kenrick Ph.D.
Tips from the “Guru of Social Influence"

How to Influence and Persuade With Touch

By Jeremy Nicholson M.S.W., Ph.D.
How to persuade and influence with touch.

The President Needs to Learn Motivational Interviewing

By Stanton Peele Ph.D.
Barack Obama has no concept of personal persuasion

“What Do I Need Science For? I’m Going Into Fashion!"

By APA Division 15
Teachers must encourage STEM learning through personal relevance.

The Tower of Psychobabble

By Jeremy E Sherman Ph.D.
Why are we so ambivalent about naming the games people play?

Brain Change in the Galapagos

By Julie K. Hersh
A trip to the Galapagos reveals an unexpected gift: a new perspective.

People Who Are Connected Together Work Harder

By Susan Weinschenk Ph.D.
When people feel connected to one another they work hard to complete a task.

The Art of Internet Novel

By George Davis
Language has a power all its own, or does it?

Ten Keys to Handling Unreasonable & Difficult People

By Preston Ni M.S.B.A.
10 Strategies for Handling Aggressive or Problem Personalities

Are You a Poor Communicator? How to Improve

By Preston Ni M.S.B.A.
Are You a Poor Communicator? Stop the Damage and Improve Relationships

Take An Early Lead. Success Starts With These 6 Phrases

By Susan Heitler Ph.D.
To speak up effectively on tough topics, use these six simple starter-phrases.

Want to Be More Persuasive? Use The Right Body Part First!

By Susan Heitler Ph.D.
6 reasons why starting with your ears makes your tongue more effective.

How to Ask for Help

By Toni Bernhard J.D.
Learn to communicate skillfully with others so you can get the help you need.

Accused of Doing Something Awful? Here’s How to Convince Others of Your Innocence

By Bella DePaulo Ph.D.
Don’t pretend you’re perfect – that’s not credible

Can direct eye contact makes you LESS persuasive?

By Susan Weinschenk Ph.D.
The answer is yes if you are trying to persuade people who don't agree with you.

The Reward is in the Eye of the Beholder

By Robert Evans Wilson Jr.
Learn what someone values for the key to motivate them

Revolutionary! Controversial! What media science talk means

By Kathleen Taylor
Like science itself, mainstream media science reports often need a translation.

Example is the Only Way to Influence Others

By Robert Evans Wilson Jr.
Whether you intend to or not, you lead by example

5 Ways to Change Someone's Mind

By Susan K Perry Ph.D.
You can be as persuasive as a crook.

The 5 Reasons We Get Suckered and Ripped Off

By Ronald E Riggio Ph.D.
Protect yourself from liars and cheats.

The Art of Positive Skepticism

By Marilyn Price-Mitchell Ph.D.
Five ways to think like Galileo and Steve Jobs.

Is The Secret To A Happy Marriage Saying "Yes Dear"?

By J. R. Bruns M.D.
Is the conventional wisdom correct?

Use Small Steps To Motivate

By Susan Weinschenk Ph.D.
You can stimulate the innate desire for mastery with small steps.

The Power of the Word "Because" To Get People To Do Stuff

By Susan Weinschenk Ph.D.
"Because" is a magic word when you want to get people to do something.

‘Brother, Can You Spare a Dime?’

By Gillian Ragsdale Ph.D.
Beware: Songs can open your heart – and your wallet.

Talk to the Hand: Why asking questions is essential

By Stanton Peele Ph.D.
Speaking isn't communicating.