The Allure of the Bad Boy

The Allure of the Bad Boy

Why do we love them?

Why Do Women Fall for Serial Killers?

Women frequently betray a strong erotic preference for dominant males.

Why Isn't Mad Men's Don Draper Sleeping Around Anymore?

Can a serial cheater ever really change?

Female Cult Leaders Who Kill

Murder, money, and religion

How to Know When an Online Liar Is Lying

Four clues to deciphering the language of online lying.

Why Can't You Get Over Your Bad Boyfriend?

Why doesn't one bad boyfriend inoculate you against others?

Are Happy Guys A Turn-Off?

Don't stop smiling yet.

Why Fifty Shades leaves women wanting . . . more

Love's secret recipe—revealed at last.

Five Keys to Enhancing Your Emotional Intelligence

Ninety Percent of High Performers Possess High EQ

Classical Conditioning in “A Clockwork Orange”

How classical conditioning makes for classic Hollywood.

Are You a Poor Communicator? Stop the Damage and Improve Relationships

Are You a Poor Communicator? Stop the Damage and Improve Relationships

How To Develop Sexual Attraction To People Who Are Good For You

You know who would be good for you. So why aren't you attracted to them?

Finding Anastasia Steele

What do Millennial women (really) want?

The lady in the street and the freak in the bed.

Safe and sexy don't see eye to eye.

Jill vs. Jack the Ripper

Might a woman have committed the Whitechapel murders of 1888?

Seven Ways to Say “No” and Keep Good Relations

Set your boundaries without feeling guilty.

What Makes House Happy?

Romantic love is the answer? Really?

Why Do Women Fall For Cruel Men?

Was Sylvia Plath right: does every woman adore a Fascist?

What Sociology Tells Us About Don and Megan Draper's May/December Romance

Spouses' relative ages often predict marital success

Research: Romney's anti-gay assault fits typical pattern

Antigay behaviors common, enforce gender norms.


Can we really get out of control?

"Sure, I Regret It . . .But He Started It:"

Lies Psychopathic Killers Tell About Their Crimes

Why Do the Wrong Men Feel So Right? Ovulation Can Lead to Distorted Thinking

Fertility-related hormones can make bad boys look like devoted dads.

How to Tell Your Daughter about Sex

How to talk about sex in the language of texting.

Hell Yes: The 7 Best Reasons for Swearing

Swearing may be frowned upon, but can have many unexpected benefits.

Success Can Breed the Narcissism I Call "Tall Man Syndrome"

Too much charisma from status, wealth, or good looks can invite narcissism.

Bad Luck, Bad Choices or Psychological Reversal?

Many good folks subconsciously self-sabotage. Do you?

He's a Frog, Stupid!

Choose a man like you shop for a dress

What's Wrong With a Little Lust in Your Life?

Lust can polish a dull surface into a shine.

Can You Tell a Cheater By Voice Pitch?

Is voice pitch a clue to future cheating?

Do People with ADHD Cheat More?

Could a gene variation influence infidelity?

5 Fantasies—and 5 Truths—About Your Former Love

Does Your Former Lover think of you the way you think of YFL?

Bad Boys, Bad Brains...

Why your neurons love the unattainable.