The Placebo Effect

The Placebo Effect

The Placebo Effect is the amelioration of symptoms not attributable to medication—a kind of mental magic trick that has been shown to boost immunity and alleviate pain—even if you know it's all in your head.

Clinical Trials and Drug Approval: Why Placebos are Essential

Placebos play an important role in clinical trials.

Out With the Old

The importance of ritual and new beginnings

Placebos Do Work: Let's Consider Why

New research on the placebo effect has big implications.

The Placebo Effect: How It Works

This thought experiment demonstrates how the placebo effect works.

Is Psychotherapy a Placebo?

Psychotherapy's effectiveness seems to reside in the placebo effect.

Are the Benefits of Exercise Due to Placebo Effects?

Perceived fitness may be as or more important than actual fitness.

Even When You Know It's Fake: The Strength of the Placebo Effect

Power Balance wristbands fooled so many, but would fake pills work for you?

In Defense of Placebos

Take advantage of faith in sugar pills.

Do antidepressants really work?

Or should we prescribe sugar pills?

The placebo response: Not in your head but in your brain.

How sugar pills and sham treatments mimic the real thing