The Urge for Stuff Is Primal

By Loretta G. Breuning Ph.D.
Our ancestors strived to impress before money was invented.

Why Subliminal Ads Work

By Art Markman Ph.D.
You're not immune to [read this!] mindgames.

The Heat of The Moment

By Matthew Hutson
Don't make decisions when you're turned on.

Choking on Choice?

By Kirsten Vala
Are you overwhelmed about choosing a career? How to be satisfied with your decisions.

Daydreams and Decision-Making Part II -- Decoding Hidden Meanings

By F. Diane Barth L.C.S.W.
Understanding hidden messages in daydreams can help with difficult decisions.

Difficult decision to make? Your daydreams can help!

By F. Diane Barth L.C.S.W.
Hard decisions to make? Let your daydreams help you!

Do you have a shoe fetish?

By Donna Barstow
Buying new shoes isn't a need, it's a quest.

The Top Three Valentine's Day Pitfalls

By Melanie Greenberg Ph.D.
How to withstand all the pressure and hype.

Your best defense against advertising may be your unconscious mind

By Julie Sedivy Ph.D.
Detecting and resisting persuasion can be automatic

Using your mind (and brain) to make healthier choices

By Susan Krauss Whitbourne Ph.D.
Put on your thinking cap when you make food choices.

Pair Bonding 101: Beware Novelty-As-Aphrodisiac

By Marnia Robinson
How will you fill your pair-bonder “hole?”

Flocking to the Familiar under Stress

By Sian Beilock Ph.D.
Falling back on familiar habits negatively affects performance under pressure

Quick Decisions Create Regret, Even When They’re Good Decisions

By Heidi Grant Halvorson Ph.D.
Good decisions made quickly feel like bad decisions.

The Magic Pull of eBay

By Susan Krauss Whitbourne Ph.D.
Do auctions manipulate your emotions?

Don't Touch That!

By Stephanie Sarkis Ph.D.
Why we are more likely to buy things we've touched.

The Post-Recession Consumer

By Kit Yarrow Ph.D.
How will consumers spend when the recession is over?