The idea of "social loafing" has been very prevalent in our societies past. In 1974, Massachusetts researcher team led by Alan Ingham conducted an experiment where participants were blindfolded and told to pull as hard as they could on a rope with a pressure gauge.They found that the blindfolded individuals pulled 18 percent harder when alone than when they believed they had a team helping them. This helps to prove the fact that as a team,"social loafing" occurs due to the common thought that it is not required to give 100 percent of their effort.