Completely agree with this approach. Most people think that slapping on a patch is going to do all the work for them. They don't realise giving up tobacco is mostly a mental battle. Nicotine withdrawal is only a minor part of the bigger picture. http://bit.ly/1oOFJP8

I hope Jonathon's method catches on. We need to improve the reach and methodology for the billion people in the world who are still smoking.