There's new evidence that depression is not just a disorder of the mind.
Verified by Psychology Today
Advertising, Consumerism, Materialism, Marketing
By Eva M. Krockow Ph.D. on February 11, 2019 in Stretching Theory
Ever fall prey to clever sales techniques and find yourself overspending? It might be time to tackle your anchoring bias.
By Jonathan Wai Ph.D. on February 04, 2019 in Finding the Next Einstein
We seem drawn to the belief that our lives can be made better with “one weird trick.”
By Utpal Dholakia Ph.D. on February 04, 2019 in The Science Behind Behavior
Although the NYOP pricing method empowers consumers putting them in charge of the final price, it has significant downsides.
By Christopher J. Ferguson Ph.D. on February 04, 2019 in Checkpoints
A new study claimed that screen time is associated with cognitive delays in young children. But does the evidence really support such claims?
By Stacey Wood, Ph.D. on January 23, 2019 in The Fraud Crisis
A new conceptual approach to understanding scam victims and power dynamics.
By Utpal Dholakia Ph.D. on January 21, 2019 in The Science Behind Behavior
We are naturally drawn to price points, and they simplify our buying decisions. But they can also encourage us to purchase thoughtlessly.
By Bruce Grierson on January 19, 2019 in The Carpe Diem Project
Why does being told something's unavailable make us crave it all the more?
By Stephen Garcia Ph.D. on January 11, 2019 in Keeping up with the Joneses
Is there a downside to having status?
By Po Chi Wu Ph.D. on January 09, 2019 in Jacob's Staff
Getting attention through notoriety, controversy, or outrageous behavior is easy. What lasting impact can that have? How can we have a positive influence on others?
By Utpal Dholakia Ph.D. on January 07, 2019 in The Science Behind Behavior
American sellers focus on consumer psychology while Asian sellers emphasize luck.
By Utpal Dholakia Ph.D. on December 24, 2018 in The Science Behind Behavior
The shoe retailer's prank teaches us 3 vital lessons on how to purchase wisely.
By Susan Krauss Whitbourne Ph.D. on December 15, 2018 in Fulfillment at Any Age
Insecurity in your close relationships can lead to surprising effects on materialism. New research on attachment anxiety shows how you seek security in money and possessions.
By Eva M. Krockow Ph.D. on December 10, 2018 in Stretching Theory
Mental accounting is a common strategy to avoid overspending. But beware of common pitfalls - they can have quite the opposite effect!
By Utpal Dholakia Ph.D. on December 03, 2018 in The Science Behind Behavior
Most studies focus on financial literacy, but there’re five other qualitatively different types of financial knowledge.
By Utpal Dholakia Ph.D. on November 26, 2018 in The Science Behind Behavior
By carefully considering design features and offering value, discounts can be a win-win for consumers and the brand.
By Utpal Dholakia Ph.D. on November 12, 2018 in The Science Behind Behavior
Understanding the range of prices for the product & one’s own valuation of it can reap rewards.
By Utpal Dholakia Ph.D. on October 29, 2018 in The Science Behind Behavior
Despite the significant benefits of cryptocurrency, early consumer adoption is in gambling, selective real-estate, and other niche areas.
By Wendy L. Patrick, Ph.D. on October 22, 2018 in Why Bad Looks Good
We have all heard horror stories of lottery winners blowing their winnings, going broke within a couple of years. The real research, however, might surprise you.
By Diane Dreher Ph.D. on October 13, 2018 in Your Personal Renaissance
Can you have too many choices?
By Sarah C. Newcomb Ph.D. on October 10, 2018 in Loaded
Social comparisons can bring us down. Here's how to channel that need into something healthy.
By Utpal Dholakia Ph.D. on September 24, 2018 in The Science Behind Behavior
Treat financial challenges as a chronic condition. Pay sustained attention, make steady progress, form habits, revise your targets, & bounce back from setbacks.
By Sylvia R. Karasu M.D. on September 05, 2018 in The Gravity of Weight
Our genetic makeup determines our weight to a considerable extent, but our socioeconomic status may also have a major impact.
By Stacey Wood, Ph.D. on September 04, 2018 in The Fraud Crisis
Fraudspotting: Can you spot the most common scam tactics?
By Utpal Dholakia Ph.D. on August 27, 2018 in The Science Behind Behavior
Driven by buyers' need for consistency and explanation, the most popular pricing method uses a surprisingly simple formula based on size.
By Lawrence R. Samuel Ph.D. on August 24, 2018 in Future Trends
Numerous research studies have shown that materialism is not a particularly good path to realize happiness in one’s life.