Election by Association: Showcasing Successful Surrogates

Clinton cashes in on convention psychology. From endorsements to the selection of convention speakers, indirect image management is a significant part of a political campaign.

The GOP, Convention Turn Taking, and the Primacy Effect

When voters watch competing messages during both conventions, political turn-taking can benefit the party who goes first. This is true even when controlling for partisan bias.

Did the GOP Unconventional Convention Change Your Vote?

In politics, the impact of an initial positive impression endures—even in the face of subsequent negative attacks. The GOP convention may particularly impact partisan voters.

Vetting the Veep: Image Enhancement or Instrument of Attack

Presidential running mate selection involves a courtship designed to facilitate a marriage of convenience—where the Vice President-to-be has several very important roles.

Toward a Photo Finish: A Picture Is Worth a Thousand Votes

A picture is worth a thousand votes. Candidate photos are an integral part of elections because viewers are voters. When casting their ballot, citizens both look and listen.

Voting With Our Eyes: Attractive Candidates Get More Votes

Less informed voters tend to vote with their eyes instead of their minds. Yet when it comes to casting an intelligent vote, knowledge is power. Information overrides appearance.

Doubling Down on the Woman Card—a Clinton/Warren Ticket

Will a Clinton-Warren ticket defy stereotypical beliefs about women candidates? Research indicates that these two political powerhouses certainly may do just that.

Orlando Shooter´s Homophobia: Ideology or Identity?

Did Omar Mateen´s homophobia reflect outrage or identity? Counterintuitive, yet empirically corroborated, some individuals despise the same community with which they identify.

When Disrespectful is Desirable: Trump-Warren´s War of Words

The 2016 Presidential candidates and their surrogates are name calling their way to the Oval Office. Yet will fiery rhetoric and Twitter rants translate into electibility?

Donald´s Trump Card . . . or Twitter Tease?

Trump´s tweets trend. This provides the perfect personality snapshot, as Twitter´s 140 character limitation allows us to analyze the temperament behind the tweet.

Is There a Bit of Donald Trump in Each of Us?

Does any part of Trump´s fiery, often inappropriate rhetoric express what you were thinking? Playing the Human Card, candidates connect better with common ground than background.

In Politics, Is It Always Good to Be a Woman?

Should Hillary play the Woman Card or the Human Card? Counteracting the stereotype of the female political candidate.

Rocking the Vote: Is Trump Psychology Flash Over Substance?

Does Donald Trump have star power or staying power? Is Trump psychology a case of flash over substance?

Taming the Tweet: Why Trump´s Sound Bites Are Headlines

Candidate backgrounds influence their language, personality, and electability. From the courtroom to the boardroom... to the locker room.

Trump Psychology: Why the Donald Might Just Get Your Vote

Regardless of political leanings, for many citizens, a combination of energy, passion, and transparency might persuade voters to have a second look at the Donald.

Stop Sexual Harassment: From the Boardroom to the Bedroom

Sexual Assault Awareness month is a time to re-examine workplace culture in order to detect the red flags that signal a proclivity toward sexual harassment and sexual assault.

Employer Beware: Credentials Do Not Equal Character

Sometimes we learn the hard way that credentials do not translate into character. Beware of cloaking impressive people with more credit than they deserve.

Recognize the Terrorist in Your Workplace: Reading Red Flags

To perceive the warning signs of terrorism and tragedy in the workplace, we need to read behind the resumes and get to know our coworkers.

Terrorists at Work: How Familiarity Breeds Contentment

We are drawn to the appeal of familiar faces—whether we know these people or not.

Know your Neighbors: Lessons From the Paris Attacks

In the words of the next door neighbor of the ax-murderer, “But he seemed like such a nice guy!” Why did she think that? Because her neighbor, a stranger, had become familiar.

How to Spot a Cheater: Avoiding Ashley Madison

You cannot "spot" a cheater, but you may be able to "detect" one if you know what to look for and where to look.

New York Prison Break—How Joyce Fell in Love with an Inmate

Is Joyce Mitchell so different than the rest of us? Yes, in her unlawful conduct. No, in terms of her positive response to the way a crafty manipulator made her feel.

The Power of Praise: No One Wants a Secret Admirer

Everyone seeks affirmation, admiration, and appreciation. Even those at the top of the food chain want assurance of their value and worth. So don´t be a secret admirer.

Star Struck: Blinded by the Limelight

Before you roll out the red carpet, take steps to investigate whether the famous people you admire are as good as they look. Many are . . . many are not. You cannot tell by looking, because ironically, with celebrity status, the spotlight hides imperfections, rather than reveals them.

Why People Look Better After the Bar Announces “Last Call”

The "Last Call" phenomenon describes the desperation-fueled perception of desirability that often accompanies relationship shopping when you are hungry.

The Optics of Politics: Appearances are not always reality

Do Attractive Candidates Really Get More Votes? The Optics of Politics. When appearances are not always reality.

Sticks and Stones May Break Your Bones but Words Can Kill

There is a new threat to modern teenagers—a threat that doesn’t end with the boundaries of the home, but can pass right through physical barriers with ease. Coming to a computer screen near you—meet the cyber bully.

From Flattery to Fear: Cyberspace Invaders

When your boss pursues a higher degree of familiarity than you wish to permit, should you be flattered or fearful? Know your rights pertaining to your employer’s online access to your personal information.

The New Definition of Success is “Face Time”–Pun Intended

Welcome to the social media sensationalized era of celebrities who are famous for being famous.

When a Mug Shot is a Glamour Shot

When a Mug Shot is a Glamour Shot: The Curious Case of Internet Sensation Jeremy Meeks