From “My Bad” to “I'm Sorry": Trump's Evolving Apology

Trump has apologized . . . sort of. He said the words, more than once, yet many voters are unconvinced. Why? We forgive (and often forget), when apologies are authentic.

Game Day: Trump v. Clinton—Why You Will Watch the Debate

Whatever you are doing at 9:00 pm tomorrow night, you might be tempted by the political Big Game. Research shows that out of concern or curiosity, you will likely take a peek.

A Match Made in America: Who Will Dominate the First Debate?

Research shows that Trump and Clinton will be judged by what they say, and how they behave when their opponent has the floor—because viewers are voters.

Debate Winner Is in the Eye (Not the Ear) of the Beholder

Watch! Next week´s presidential debate may be won or lost visually rather than verbally. Research shows perception is driven by nonverbal reaction more than verbal response.

Ready to Rumble: Why We Will Watch the Presidential Debates

The debate schedule is set and the candidates are prepared to hit the stage. Yet viewers will watch the action seeking both flash and substance--education and entertainment.

Admit It, You Are Secretly Voting for Donald Trump? Right?

Many people will not follow their expressed views with their vote. These stealth voters will hit the ballot box en masse in November. But will they make a difference?

Trump´s Tweets and Twitter Psychology: You Talkin´ to Me?

Twitter is both public and personal. Facilitating interaction between political candidates and prospective voters creates synthetic intimacy which can translate into votes.

In Politics, a Closed Mouth Gathers No Foot—or Free Press

Donald Trump is media accessible. Yet for positive press, the key is to appeal to the voting public through the likability and trustworthiness of the reporter, not the candidate.

Trump vs. Clinton and Media Coverage: Do Men Come First?

In politics, research reveals a gender bias, perhaps unintentional, in covering men more than women. But not always. And more coverage does not always translate into more votes.

If the Anchor Likes You So Do I: Likability Is Electability

Why do we have positive or negative impressions of political candidates? The answer might be because of the way they were treated by journalists, especially those whom we trust.

Election by Association: Showcasing Successful Surrogates

Clinton cashes in on convention psychology. From endorsements to the selection of convention speakers, indirect image management is a significant part of a political campaign.

The GOP, Convention Turn Taking, and the Primacy Effect

When voters watch competing messages during both conventions, political turn-taking can benefit the party who goes first. This is true even when controlling for partisan bias.

Did the GOP Unconventional Convention Change Your Vote?

In politics, the impact of an initial positive impression endures—even in the face of subsequent negative attacks. The GOP convention may particularly impact partisan voters.

Vetting the Veep: Image Enhancement or Instrument of Attack

Presidential running mate selection involves a courtship designed to facilitate a marriage of convenience—where the Vice President-to-be has several very important roles.

Toward a Photo Finish: A Picture Is Worth a Thousand Votes

A picture is worth a thousand votes. Candidate photos are an integral part of elections because viewers are voters. When casting their ballot, citizens both look and listen.

Voting With Our Eyes: Attractive Candidates Get More Votes

Less informed voters tend to vote with their eyes instead of their minds. Yet when it comes to casting an intelligent vote, knowledge is power. Information overrides appearance.

Doubling Down on the Woman Card—a Clinton/Warren Ticket

Will a Clinton-Warren ticket defy stereotypical beliefs about women candidates? Research indicates that these two political powerhouses certainly may do just that.

Orlando Shooter´s Homophobia: Ideology or Identity?

Did Omar Mateen´s homophobia reflect outrage or identity? Counterintuitive, yet empirically corroborated, some individuals despise the same community with which they identify.

When Disrespectful is Desirable: Trump-Warren´s War of Words

The 2016 Presidential candidates and their surrogates are name calling their way to the Oval Office. Yet will fiery rhetoric and Twitter rants translate into electibility?

Donald´s Trump Card . . . or Twitter Tease?

Trump´s tweets trend. This provides the perfect personality snapshot, as Twitter´s 140 character limitation allows us to analyze the temperament behind the tweet.

Is There a Bit of Donald Trump in Each of Us?

Does any part of Trump´s fiery, often inappropriate rhetoric express what you were thinking? Playing the Human Card, candidates connect better with common ground than background.

In Politics, Is It Always Good to Be a Woman?

Should Hillary play the Woman Card or the Human Card? Counteracting the stereotype of the female political candidate.

Rocking the Vote: Is Trump Psychology Flash Over Substance?

Does Donald Trump have star power or staying power? Is Trump psychology a case of flash over substance?

Taming the Tweet: Why Trump´s Sound Bites Are Headlines

Candidate backgrounds influence their language, personality, and electability. From the courtroom to the boardroom... to the locker room.

Trump Psychology: Why the Donald Might Just Get Your Vote

Regardless of political leanings, for many citizens, a combination of energy, passion, and transparency might persuade voters to have a second look at the Donald.

Stop Sexual Harassment: From the Boardroom to the Bedroom

Sexual Assault Awareness month is a time to re-examine workplace culture in order to detect the red flags that signal a proclivity toward sexual harassment and sexual assault.

Employer Beware: Credentials Do Not Equal Character

Sometimes we learn the hard way that credentials do not translate into character. Beware of cloaking impressive people with more credit than they deserve.

Recognize the Terrorist in Your Workplace: Reading Red Flags

To perceive the warning signs of terrorism and tragedy in the workplace, we need to read behind the resumes and get to know our coworkers.

Terrorists at Work: How Familiarity Breeds Contentment

We are drawn to the appeal of familiar faces—whether we know these people or not.

Know your Neighbors: Lessons From the Paris Attacks

In the words of the next door neighbor of the ax-murderer, “But he seemed like such a nice guy!” Why did she think that? Because her neighbor, a stranger, had become familiar.