Webs of Influence

The psychology of online persuasion
Nathalie Nahai
3 Neuroscience Secrets For Persuasive Marketing.

3 Neuroscience Secrets For Persuasive Marketing.

If you're in marketing, it's your job to help your business succeed by promoting its products or services. In this post I'll outline three key neuroscience facts you need to know and leverage to create really persuasive, effective marketing campaigns.
The Two Top Reasons That Website Testing Is Failing…

The Two Top Reasons That Website Testing Is Failing…

In today's post I interview Justin Rondeau, Chief Evangelist & Editor of WhichTestWon - as he explains the top two reasons why website testing is failing - and what you can do about it.
Why Your New Year's Resolutions Won't Work

Why Your New Year's Resolutions Won't Work

I've never been a fan of resolutions, and as it turns out the best way to break bad habits (and make good, new ones) is actually not to make any resolutions at all... Here are two psychological tricks you can use to acheive the results you want.
Why Eyetracking Is Missing One, Crucial Thing For Conversion

Why Eyetracking Is Missing One, Crucial Thing For Conversion

We're all so hung-up on eye-tracking, but when it comes to increasing your conversions, the web psychology of how to leverage peripheral vision is crucial.
Sex, Love, and Gaming—What Games Reveal About Relationships

Sex, Love, and Gaming—What Games Reveal About Relationships

This week I interviewed Dr. Esther MacCallum Stewart, an author and senior lecturer at Surrey University, on sexuality, gender, love and relationships in online gaming.
Psychological Tricks That Persuade Your Brain to Buy

Psychological Tricks That Persuade Your Brain to Buy

Although we like to think that we’re rational, when it comes to purchase decisions, we’re not very good as human calculators. Roger Dooley explains why.
The Secret Behind Viral Videos

The Secret Behind Viral Videos

Phil Nottingham, expert in creating persuasive video content, highlights three key reasons why video as a form can be used to dramatic effect online.
Trust, Persuasion and Manipulation

Trust, Persuasion and Manipulation

What's the difference between persuasion and manipulation? Discover how to use psychological rapport-building techniques in this revealing interview with Robin Dreeke, head of the behavioural analysis unit at the FBI.
3 Key Steps to Increase Your Conversion Rates

3 Key Steps to Increase Your Conversion Rates

I recently had the pleasure of interviewing Dr. Karl Blanks, Co-Founder of Conversion Rate experts, for my podcast on the secret psychology of persuasion. We had a fantastic discussion in which he revealed some of the top strategies, tips and conversion techniques he uses to help his clients convert more customers online. Here are his top 3.
How to Sell Online to Indulgent vs Restrained Cultures

How to Sell Online to Indulgent vs Restrained Cultures

If you want to succeed in a global marketplace, you have to understand how your customers' culture affects their online buying behaviours. This week we're looking at Indulgence vs Restraint, the sixth and last of Geert Hofstede's cultural dimensions.
How to Sell Online to Short- vs Long-Term Cultures

How to Sell Online to Short- vs Long-Term Cultures

If you want to succeed in a global marketplace, you have to understand how your customers' culture affects their online buying behaviours. This week we're looking at Short-Term vs Long-Term Orientation, the fifth of Geert Hofstede's cultural dimensions.
How to Sell Online to Uncertainty Avoidant Cultures

How to Sell Online to Uncertainty Avoidant Cultures

If you want to succeed in a global marketplace, you have to understand how your customers' culture affects their online buying behaviours. This week we're looking at Uncertainty Avoidance, the fourth of Geert Hofstede's cultural dimensions.
How to Sell Online to Individualist vs Collectivist Cultures

How to Sell Online to Individualist vs Collectivist Cultures

If you want to succeed in a global marketplace, you have to understand how your customers' culture affects their online buying behaviours. This week we're looking at Individualism vs. Collectivism, the second of Geert Hofstede's cultural dimensions.
How To Sell Online To Masculine vs Feminine Cultures

How To Sell Online To Masculine vs Feminine Cultures

If you want to succeed in a global marketplace, you have to understand how your customers' culture affects their online buying behaviours. This week we're looking at Masculine vs. Feminine, the third of Geert Hofstede's cultural dimensions.
How to Sell Online to Different Cultures: Power Distance

How to Sell Online to Different Cultures: Power Distance

If you want to succeed in a global marketplace, you have to understand how your customers' culture affects their online buying behaviours. This week we're looking at Power Distance, the first of Geert Hofstede's cultural dimensions.
Culturability: The Next Big Thing in Web Design

Culturability: The Next Big Thing in Web Design

Whatever you do online - whether you run a business, keep a blog or curate a community - if you want to do it well, you have to understand culturability.
5 Things You Need To Know About Marketing To Gen Y

5 Things You Need To Know About Marketing To Gen Y

Traditional marketing strategies that worked for Baby Boomers are failing when it comes to Gen Y. Here are 5 things you need to know to market successfully to this influential, affluent and tech-savvy generation.
5 Tips to Sell More Online

5 Tips to Sell More Online

The biggest barrier to selling online is lack of trust and face-to-face interactions. Here are 5 proven ways you can boost trust and increase your sales online.
A Website’s Design Can Influence What You Buy

A Website’s Design Can Influence What You Buy

From user ratings and endorsements to scarcity sales, the evidence suggests that when it comes to shopping, we’re far from immune to hidden persuaders.
Want Your Content to Go Viral? Enter The E-Maven.

Want Your Content to Go Viral? Enter The E-Maven.

If you want your content to go viral, it's not enough to understand what people share. Rather, it’s your ability to identify why they share, and what makes these e-mavens tick, that can make or break your marketing campaign. When it comes to marketing and e-WOM, how do you pick an e-maven out of the crowd?
Angry? Why Rant Sites May Do You More Harm Than Good

Angry? Why Rant Sites May Do You More Harm Than Good

New research blows the lid on why ranting online may do you more harm than good.
Love Twitter? 10 Ways To Gain More Followers

Love Twitter? 10 Ways To Gain More Followers

The first ever longitudinal study reveals 10 ways you can gain new followers on Twitter.