As a marketer, at this time of the year I am forever amazed at the number of times the words “perfect gift” appear in an advertisement – for anything. The “perfect” gift could be coffee, pearls or a cruise to the Caribbean. The ad copy is supposed to have you asking, “What is the perfect gift for my recipient?” Can we really give a “perfect” gift? Do we even stop to think about what that means?
In the spirit of the holiday season and in acknowledgment of the unspeakable tragedy suffered by those in Newtown, Connecticut, this week, I would like to offer my own list of the “perfect” gifts for anyone on your list – and even those who might not make the list:
This holiday season, commit to giving one or more of these gifts. They can’t be bought at the mall, they can’t be found online and they aren’t often given freely. Be a giver of the type of gifts that really are the “perfect” ones for those you care about.