David Brooks used to be, in my opinion any way, a bozo who wrote about bobos. And then something happened. And suddenly or gradually he morphed into a spokesperson for the living a life of meaning movement (I just made that up but the movement should and actually does exist. In our hearts at least.)
"Your success and happiness lies in you. Resolve to keep happy, and your joy and you shall form an invincible host against difficulties." What Radcliffe graduate said that? And was she being irrational? I don't think so.