Why It's So Hard to Buy Father's Day Gifts

There's a psychological reason why we're stumped when it comes to what to buy dad for Father's Day. Here's why and three tips.

Three Reasons Why Pets Are More Pampered Today

We spend twice as much money on our pets than we did a decade ago. Here's why.

Bargains: The New Grinch

Is bargain-hunting distracting you from finding truly great gifts?

How Millennials Do Valentine's Day

Millennials shop and buy differently than older generations - here's why the experiential Valentine's Day is winning over candy and flowers.

10 Steps to Great Customer Service

Bad customer service is maddening. Here's what you can do to always get the best possible responses from the companies you deal with.

The Magic Trifecta of World-Class Gifting

A trio of psychological buttons that world-class gifters know how to push.

Four 2015 Twists to Holiday Shopping

If you're like most, you'll be shopping differently this year. Here are four ways that this holiday shopping season will be different this year.

How Holiday Shopping Became a Moral Issue

Holiday shopping starts earlier every year and it's a hot-button issue between consumers. Here's what's going on in the minds of both early and late shoppers.

Fatherhood has Changed, Father's Day Needs an Upgrade

Shoppers complain that they’re stumped with it comes to finding special gifts for their fathers. Given the elevated emotional stature and broader roles of fathers, here are four ideas to delight your dad on Father’s Day.

3 Reasons You (or Someone You Know) Crave the Apple Watch

If you've found yourself craving an Apple Watch (even though you don't think you really need one), you're not alone. Here are three insights about how Apple has tapped into our psychology to create desire.

The 5 Step Plan to Be One of the 10% Whose Resolutions Last

If you follow these five resolution rules, next year at this time you’ll be a resolution winner - and on stronger financial ground, too.

Why You Gave that Awful Present

We’ve all suffered through that awkward silence at least once, the one that comes right after someone opens the holiday gift you’ve selected for them that’s somehow not quite right. Here's where well-intentioned gift-givers go wrong.

How to Avoid Bargain-Brained Holiday Shopping Pitfalls

With so much to choose from we have to have a reason to buy—for many it's all about the bargain. Especially for gifts, make it about the product instead. Here's how.

12 Ways to Become a More Rational Shopper

Culled from more than 100 ethnographies, a consumer psychologist shares 12 tips for smarter shopping

A Simple Cure to Impulsive Overspending

Two reasons why an attitude of gratitude is the antidote to impulsive spending

What Dad Wants for Father's Day

This year, and every year that I’ve surveyed fathers, what I hear is that their identity as fathers doesn’t mesh well with lavish Father’s Day celebrations. It seems there’s something unmanly or “undadly” about pampering.

The New Shopper Brain Decoded

Three ways our more anxious minds are changing how and why we shop and buy.

5 Strategies to Put the Ho Ho Back Into Holiday Gift Giving

Though people say they want gift cards, for many it feels like Santa is simply doling out paychecks—whereas a thoughtfully chosen gift signifies and strengthens bonds which is the best gift of all. Here are five strategies for great gift-giving.

What Your Halloween Costume Says About Your Personality

Your choice of Halloween costume is also your dark side, developmental needs, and personality on display.

Three Unexpected Side-Effects of Smartphones on Shopping

The smartphone has changed how we think, communicate and relate - it's no wonder it's also changed how we shop.

Why "Retail Therapy" Works

New research shows that shopping actually can be "therapeutic."

Paying For a Good Night's Sleep

You might be better off talking a little nap than reading this article - over half of Americans struggle with sleep and the consequences are deadly. While sleep may be free, we're paying a lot of money to get it. Here are three marketplace trends and what they say about society.

Why Clearance Sales are Psychologically "Irresistable"

Five reasons why clearance sales are psychologically irresistible and how to avoid unsatisfying purchases.

This Is Your Brain On Holiday Shopping

Who among us hasn't thought to ourselves, "what was I thinking when I bought that?" Chances are you weren't "thinking." Physiological signals greatly influence what we buy.

Why Holiday 'Self-Gifting' Is On the Rise

In an increasingly “me-centric” society, shopping for yourself while shopping for others is simply more acceptable.

Pricey Puppy Love

Last year, consumers spent $51 billion on their pets—that’s nearly double what pet owners spent a decade ago— and spending on Halloween pet costumes has jumped 40 percent in two years.

The Angry World of Merchandise Returns

The return—that moment when the customer effectively tells the store their sales transaction was a failure, that they found something better, or a better price—is an authenticity test. And according to my research, one that retailers often fail. When that happens, shoppers feel tricked.

How Technology Is Changing What We Eat

Preparing and eating food is one of the most fundamental activities of humanity.

5 Mental Mistakes that Sabotage Spending Resolutions

Spending willpower is no match for these five mental minefields.

Experts Make the Same Holiday Shopping Mistakes that You Do

It turns out that even the experts get tripped up by the same shopping mistakes as everyone else: overbuying, procrastination, impulsive purchasing and falling prey to promotions.