A Simple Exercise to Boost Optimism (And Improve Health)

This visualization exercise is easy (and fun) to do and research shows it can have big payoffs.

Is Financial Nudging of American Consumers Backfiring?

Data from Vanguard’s “How America Saves 2016” report raises three red flags.

4 Reasons Why an Optimistic Outlook Is Good for Your Health

Better knowledge, healthier actions, more effective coping methods, and greater social support are ways that being optimistic improves your life.

Do We Become Less Optimistic As We Grow Older?

Research shows that optimism declines with age, but not for older Americans.

Does It Matter Whether You Pay With Cash Or A Credit Card?

Research shows that pain of spending affects shopper behavior.

Do Shoppers Benefit When Stores Use Everyday Low Pricing?

Academic research has found EDLP has pros & cons for stores and shoppers. The cons might outweigh the pros.

2 Reasons Growth Rate Numbers Can Mislead Us

Using incorrect measures & ignoring the base size can lead to wrong conclusions.

2 Ways to Prescreen Candidates for Indian Arranged Marriage

Decision making research explains how inclusion and exclusion methods differ.

What Mr. Trump’s Success Teaches Us About Authentic Branding

An authentic brand is a powerful differentiator and persuades target customers. But it is difficult to pull off.

Will FDA’s Nutritional Label Changes Affect Buyer Behavior?

Studies about consumers’ use of nutrition labels suggest a need for skepticism.

Why Is Budweiser Changing Its Brand Name to "America"?

There is some marketing logic behind the brand name change, but there are also many question marks.

How to Fix Dual Ticket Pricing at India's Taj Mahal

Four psychology-based suggestions to change the way tickets are priced will improve every tourist’s experience to this monument.

What Is A Digital Fast And Should I Go On One?

The answer depends on how you see your relationship with technology.

The Little-Known Downsides of Mindfulness Practice

Recent research uncovers some potentially serious pitfalls.

Why Do So Many Americans Actually Like Paying Taxes?

Research from psychology, economics, and political science provides some thought-provoking answers.

Why Dual Ticket Pricing at India’s Taj Mahal is Wrong

Price discrimination done incorrectly victimizes tourists & leaves them feeling humiliated & upset.

If Mindfulness Is This Popular, Why Is Everyone So Mindless?

There is a gap between hype and reality about benefits of mindfulness practice.

4 Tips for Presenting Quantitative Information Effectively

When reporting numbers and analysis, psychologists should aim for accuracy & impact.

3 Reasons Why Brand-Specific Rituals Are So Powerful

Brand marketers encourage ritualistic behaviors involving their products to increase customer loyalty and to gain advantage over competitors.

Why Using Prices in Buying Decisions Often Misleads Shoppers

Considering a product's cost per use is less intuitive but more useful than simply using its price & can save money.

Two Rules of Extraordinary Customer Service Experiences

The two rules are: no “return-on-marketing” calculus & employees driven by extraordinary motives

What Consumers Should Know About Good-Better-Best Pricing

Marketers sell different priced products to the same customers hoping for heftier profit margins.

How to Make Public Bike-Sharing More Popular

Many consumers see urban bicycling as risky. Managing riders' physical risk perceptions is crucial for adoption & growth of ride-sharing programs.

Is Saving Money Part of Your Lifestyle?

Adopting saving money as a lifestyle that covers a broad set of activities undertaken regularly has financial benefits for consumers.

Why Saving Goals Don’t Always Help Consumers

Research shows goals to save money can backfire, unless they are used carefully by savers.

What Can We Learn from Chipotle’s Harrowing Experience?

The rise and fall of Chipotle teach consumers an important lesson about the two-sided nature of brand promises made by companies.

Why Do Women’s Products & Services Cost More?

Some reasons for a pink tax on women are legitimate but others stem from crafty marketing practices.

How Do Indian Women Fare In An Arranged Marriage?

The newest available data paints a rather gloomy picture & offers few solutions.

Why Do Consumers Hate Uber’s Surge Pricing?

Low normal price, bad timing, and volatility make it seem like price gouging.

How Terrorist Attacks Influence Consumer Behaviors

By triggering twin consumption impulses to seek safety and to live life to the fullest, terrorist attacks have adverse effects on business & the environment.

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