A credo is a "system of principles and beliefs" that provides direction and impetus to your life. It acts to guide your attitudes, decisions, and actions in everything you think, feel, and do. You can think of a credo as a manifesto for your life; it espouses what you most profoundly believe. To not have a credo means to go through life without defined purpose, clear focus, or identifiable direction.
Because of the powerful influence that a credo has, you should develop a credo that accurately reflects the principles and beliefs that guide your professional life. To assist you in this process, I have provided below the Prime Business Credo that I have developed through my work with business leaders that can form the "superstructure" of your professional life and from which you can build the business career that you want. This issue of Prime Business Alert! will conclude with an exercise to help you to create your own business credo.
There is nothing more important in your life and career than your values. They establish priorities, guide the choices you make, and affect everything and everyone in your life. Your values act as the road map for the direction in which you take your life.
You can think of perspective as a lens through which you see yourself and the world in which you live and work. Your perspective impacts what you think, how you feel, and how you act toward whatever life presents to you.
To perform at your highest level and achieve your goals, you must have a complete appreciation for everything that impacts your efforts. A careful analysis of your own capabilities and the demands of your current and future career paths will help you gain this knowledge.
The priorities you establish in your life act as the foundation for the direction your career takes, the quality of your work, and the level that you attain. Giving thought to your priorities will help ensure that your career path is one of your own choosing.
Responsibility is two sides of the same coin; you can't take responsibility for your achievements and successes unless you are also willing to take responsibility for your mistakes and failures.
Perhaps the single most important predictor of success in the business world is the commitment made and motivation directed toward your goals.
The road to the top of the corporate ladder is a bumpy one and those who traverse that road successfully are able to, when faced with challenges, stay clear of mind and calm of body, and find solutions that enable them to continue down that road.
The road to the top of the corporate ladder is also not one that you can take alone. There are many people in both your personal and professional lives that contribute significantly to your success.
My work with business leaders indicates that those who have a clear vision and specific objectives of what they want to accomplish are more likely to fulfill their goals.
Design Your Own Credo
A business credo is a personal statement that will come from your most deeply held beliefs about your career and life. I would suggest that you give yourself time to develop your credo, allowing the ideas to take root and grow until you have created a business credo that truly reflects your professional vision and objectives. Use the following to help shape your credo:
Once you have developed your business credo, read it, think about it, internalize it, and live by it until it becomes the guiding force in your professional life.