The statistic that CNN reported indicating over 40 million Americans were stuck in a sex rut and more than half of Americans were dissatisfied with their sex lives would leave one to believe that maintaining a good sex life isn't that important to the majority. I recently analyzed some data that made me think the opposite—maintaining a good sex life is very important to the majority.
I collaborated with colleagues from Good in Bed in partnership with Pure Romance, Men's Health, and Women's Health to conduct a survey and collect data from over 4,800 men and women on a variety of "what if's" regarding sex and relationships. When I was analyzing this data, I quickly began to notice a theme in the results; both men and women were really willing to go the extra mile for their sex lives to flourish.
Here are just a few examples demonstrating this trend I observed in response to the survey (note: participants could choose more than one response option, so not all numbers will add up to 100%):
What Would You Do If...
The first thing I thought when I was analyzing this data was how uplifting it is to know that people are really willing to do things, that may not be their first choice, just to satisfy their partner. It gave me reassurance that sex is important. And it made me think more critically about how couples negotiate these situations.
These findings should be taken in the context of the bias that is inherent in many sex surveys. Sure, this wasn't a representative survey, but one of our main sources of recruitment was from Men's Health and Women's Health readership, perhaps a more health-conscious bunch than the general population, but not necessarily a more sexual or sexually-liberal bunch. And our demographic characteristics were fairly wide-spread. So I think this is relevant to more than the sexually adventurous. You can check out the long list of "what if's" in the full findings of the survey located on the Good in Bed website.
Next time you begin to feel that sex is doomed for long-term relationships, think about these hopeful findings, that people are actually pretty open to going out of their way for their partner's sexual satisfaction.