What, you might ask, also correlates with excessive amounts of media use (or abuse) beside obesity? Well, I'll tell you: absentee parenting, latch key children, too many children for ill-equipped parents to handle, poverty, single parent households, parents who are afraid to refuse anything a child asks or screams or badgers for. Parents who are otherwise engaged, generally too preoccupied with their own needs, interests, goals, etc. to parent and use credit cards as a substitute for "quality time," add to the large list of contributions. Need I continue?