Earlier this month, Australia canceled the visa of controversial self-styled "pick-up artist" Julien Blanc. Blanc espouses sexist views and advocates grabbing women around the neck and aggressively forcing their heads toward his crotch in an attempt to seduce them. He has been widely criticized and publicly rebuked for his misogynistic views, and campaigns to bar him from entering Japan and the UK are gaining momentum. Blanc’s website tells would-be followers that he can help “make girls beg to sleep with you after short-circuiting their emotional and logical mind into a million reasons why they should.”
A “pick-up artist” is a person who practices finding, attracting, and seducing sexual partners, and often promotes his skills in workshops for audiences of young heterosexual men. Some of these individuals suggest, as Blanc does, that they use techniques that subvert a target’s autonomy.
There is nothing unusual, of course, about thinking of ways to win over a romantic interest. However, pick-up artists can be differentiated from the bulk of the population in that they turn this normal human activity into a game—and aim to distill it down to an art form that can be improved through knowledge and rehearsal, often with a clear end-point.
There is no hard data on the prevalence of such advice or dating services in Australia or the United States. However, anecdotally, there appears to have been an increase in these services over the past decade. Neil Strauss’ 2005 book, The Game: Penetrating the Secret Society of Pickup Artists, made a month-long appearance on the New York Times bestseller list and was Number One on Amazon.com soon after its release in the United States.
The Game, along with other volumes by figures within the movement, has put forth a jargon associated with seducing women. For example, the “7 Hour Rule," which dictates that an average of seven hours should be spent with a woman before reaching "full close," their term for sexual intercourse. “Negging” refers to giving a woman a backhanded compliment; “pawning” is the use of a woman to show one's social value to other women; and "going caveman” refers to the strategy of minimizing conversation and maximizing physical contact in an encounter.
It's limited in scope, but there is some scientific literature reviewing the psychological underpinnings of these strategies.
Oesch and Miklousic1 examined the books by and about pick-up artists such as Erik "Mystery" von Markovic's The Mystery Method: How to Get Beautiful Women into Bed and Strauss' Rules of the Game, summarizing the available evidence in the process.
Von Markovic promotes a three-phase model of human courtship—attraction; building mutual comfort and trust; and seduction.
Oesch and Miklousic, in their paper, go on to analyze the theoretical underpinnings of other teachings of pick-up artists, concluding that a considerable body of psychological research supports some of their techniques.
But evidence that some teachings of pick-up artists are grounded in theory does not negate the callous and objectionable nature of the field.
Generally speaking, pick-up artists prey not only on their female targets, but on the insecure men who are their clients as well—charging them exorbitant fees for workshops and inculcating elementary quasi-psychological tricks. These men, once "trained," may then prey on other unsuspecting women, in some cases utilizing their newly acquired tricks to attempt to exploit women to accede to their sexual desires.
There is nothing wrong with individuals developing strategies to increase their personal confidence for talking to a romantic interest. However, treating that potential partner as an object representing psychological barriers to conquer is a deviant approach.
Maybe we (the authors) are outdated and irrelevant, but we would suggest that it may be more worthwhile to attempt to meet your future partner through old-fashioned sartorial flair, chivalry, genuine interest, and respect.
1 Oesch N, Miklousic I. The dating mind: evolutionary psychology and the emerging science of human courtship. Evolutionary psychology: An international journal of evolutionary approaches to psychology and behavior. 2012;10(5):899-909.