What's a Name Worth? We Ran a Photo Contest to Find Out...

Creators are subject to a psychological quirk, a sort of optimism bias, which causes them to value their works substantially above what a willing buyer would be willing to pay.

The (Over-)Optimism of Creators

Optimism bias has been shown to apply broadly to life events; there is no reason to think it does not also apply to innovation. Indeed, two laboratory studies show that creative artists believe their work is far more valuable than do potential buyers. These findings suggest that creators may be surprisingly likely to create even when others pirate their work.

Does Copying Kill Creativity?

Does copying kill creativity? Our research suggests that often, it does not—and sometimes it even helps!

Welcome to The Knockoff Economy!

In our first post, we start our discussion about how copying and creativity can live together.