A new study illustrates how people who do bad things for small rewards can be judged more harshly than those who do bad things for large rewards. While such judgments are often perfectly rational, they may always lead to justice being served.
When you refuse to do something for a moral reason, it poses a threat to the moral standing of those who have chosen not to refuse to do it. In order to mitigate the threat, they may respond by viewing you in a more unfavorable light.
Both environmentalists and climate change skeptics continue to produce waves of films in a effort to bolster their cause. Unfortunately, a new study suggests that the films made by skeptics are more effective at changing attitudes than films made by environmentalists.
Attempting to persuade people about inequality can be tricky. Go too easy on those who you deem to exhibit racial prejudice and you can weaken your own beliefs, but attack them too harshly and you can strengthen their belief in the legitimacy of an inequitable system.
Political disagreements are increasingly being framed as conflicts over values rather than conflicts over resources. Unfortunately, people are less likely to make concessions when their values are at stake.
By the age of 5 most children have developed the ability to understand that other people can hold beliefs that are different from their own. However, new research shows that even adults are unable to completely keep their own knowledge from biasing how they perceive the beliefs of others.
Patients persuaded by pharmaceutical ads can become unsatisfied if doctors don't prescribe the drugs they ask for. The result is that doctors may have to choose between patient satisfaction and patient health.