The Seven Deadly Sins of Storytelling

What makes good stories work is the same unpredictable, creative, unintuitive quality that makes humans human. Breakout success won’t follow from the rote application of step-by-step guides or how-tos. Design your strategy to avoid the seven sins, however, and you’ll be in good shape to forge a voice of your own.

Contagious Emotion

A discussion of the power of emotional contagion to spread enthusiasm and action for good across social networks.

Designing Happiness

How do you design for happiness? A first step in tackling this question is to understand what happiness means. But herein lies the problem. Our understanding of what happiness is (and how to get it) is often misaligned with what really drives happiness.