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Social Abacus

Applying psychological concepts to the business world

Ethics and Morality
Facebook Experiment: Where Social Science and Business Meet

Kate Niederhoffer Ph.D. on July 1, 2014

Despite the firestorm about the ethics of Facebook's experiment on emotional contagion, the science is good and it offers a productive model for future collaborations between social science and business. Co-written with with James Pennebaker, Professor and Chair of the Department of Psychology at The University of Texas at Austin.

Despite the firestorm about the ethics of Facebook's experiment on emotional contagion, the science is good and it offers a productive model for future collaborations between social science and business. Co-written with with James Pennebaker, Professor and Chair of the Department of Psychology at The University of Texas at Austin.