William James suggested that we all suffer from a form of multiple identity disorder, and cognitive scientist Colin Martindale later suggested that we all have multiple "subselves," explaining the notion in terms of 20th century findings on state dependent memory.  In this TedX talk I discuss how more recent research on evolution and social cognition can expand on this idea.  Along the way I talk about our research on the effects of fear and loving on conspicuous consumption, one-night stands, and the influence of sex on people's inclinations to believe in God (click the picture to see the talk). 


Recent Posts in Sex, Murder, and the Meaning of Life

Science and the Online Dating Profile

Using evidence to connect electronically

The Four “Dark Personality” Traits

Distinguishing psychopaths, narcissists, Machiavellians, and everyday sadists.

Finding Wisdom, and Optimism, in the Most Unlikely Places

What's the world coming to? A leading thinker gives away the answer.

Want to Go Far? Make This Your Goal

How to overcome 5 obstacles to kindness