Today's post is just a quick link to an excerpt from our book. The excerpt, "Why a Good Deal Can Seem Unfair," explains how and why misguided concerns about fairness can keep you from reaching a mutually beneficial agreement.

Check it out at ScientificAmerican.com.

Copyright Kay-Yut Chen and Marina Krakovsky, http://www.secretsofthemoneylab.com

Chen and Krakovsky are co-authors of Secrets of the Moneylab: How Behavioral Economics Can Improve Your Business (Portfolio/Penguin, 2010).

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