Today's post is just a quick link to an excerpt from our book. The excerpt, "Why a Good Deal Can Seem Unfair," explains how and why misguided concerns about fairness can keep you from reaching a mutually beneficial agreement.

Check it out at ScientificAmerican.com.

Copyright Kay-Yut Chen and Marina Krakovsky, http://www.secretsofthemoneylab.com

Chen and Krakovsky are co-authors of Secrets of the Moneylab: How Behavioral Economics Can Improve Your Business (Portfolio/Penguin, 2010).

Secrets of the Moneylab

How Behavioral Economics Can Help Your Pocketbook
Kay-Yut Chen
Kay-Yut Chen is a principal scientist at Hewlett-Packard Laboratories. He established behavioral economics research at HP Labs in 1994, a first in any corporation.
Marina Krakovsky

Marina Krakovsky has reported for Scientific American, the Washington Post, and the New York Times Magazine.

Most Recent Posts from Secrets of the Moneylab

The Helpful Eye Doctor and the Pricey Glasses

An unexpected visit to the eye doctor shows the limits of reciprocity.

The World Series, the Midterm Elections, and Dancing with the Stars

What these three competitions have in common

Winning the Trust Game (Book Excerpt in Financial Planning Magazine)

Free excerpt from the October issue of Financial Planning magazine