Last April, the Rijksmuseum, the Museum of Netherlands, and their major sponsor ING celebrated the reopening of the museum after lengthy renovations by organizing a unique flash mob.  They recreated one of Rembrandt's most famous works, the Night Watch, in a shopping mall.  

The performance is a delight to watch but it also does two things.  It challenges our conception of what a "flash mob" is and shows that these new social phenomenon can be used in creative ways that expand our vision. This is because it creates the sense of depth and story captured in the well-known work. While it achieves the goal of bringing art to the people to encourage them to come to the museum, it also provides an experience that can unlock a whole new level of understanding by transforming the images into actors with intent. These masterpieces—and art in general—are not just 'pictures' but representations of larger stories. Seeing them animated with such care and authenticity can encourage viewers to take a deeper look beyond the surface.

Because of that, this video might make a nice tool for teachers trying to make art history seem relevant and come alive in the classroom 

Behind the scenes

These kinds of events aren't easy to pull-off.  If you want to get a small peak at the amount of behind the scenes effort for a one minute production, watch this video. (FYI - It's in Dutch.)

Recent Posts in Positively Media

Obama on BuzzFeed: Selfie Sticks & Health Insurance

Obama video targets under-30s uninsured where they live.

Using Technology to Motivate Fitness: 5 Apps to Try

Using mobile apps can turn resolutions into habits

The Psychology of the Selfie

Why self-curated images make us feel closer to each other, and to celebrities.

Facebook Research: Violating Social Contracts

Facebook is finding out just how contagious emotions can be

Streetchat, SnapChat, Yik Yak & 5 Basic Media Literacy Rules

Social apps & teens are like Whack-A-Mole; one goes away, another pops up

The Spornosexual: Should Beckham Keep His Shirt On?

Society is quick to condemn the hint of sexuality…yet we still look