Money On Your Mind

Consumer Behavior

John Lewis Lost the Christmas Ad Crown, but Why?

Patrick Fagan on December 18, 2015

Every year prior, John Lewis has used psychology to win the Christmas advertising battle in the UK. But this year, it has been beaten both rationally and emotionally.

Every year prior, John Lewis has used psychology to win the Christmas advertising battle in the UK. But this year, it has been beaten both rationally and emotionally.

Altruism

Nudging Niceness

Patrick Fagan on June 29, 2014

Behavioral science principles can be used by governments, brands, and charities to help to nudge consumers into being more charitable.

Behavioral science principles can be used by governments, brands, and charities to help to nudge consumers into being more charitable.

Body Language

Conceding Cronyism in the Workplace

Patrick Fagan on June 26, 2014

Cronyism appears to be widespread in the workplace, and, far from helping, the government may be the worst affected by it! In order to succeed, job hunters will need to simply accept this fact, and communicate the right signs and signals to "fit in" with their prospective employer.

Cronyism appears to be widespread in the workplace, and, far from helping, the government may be the worst affected by it! In order to succeed, job hunters will need to simply accept this fact, and communicate the right signs and signals to "fit in" with their prospective employer.

Bias

Are You Too Lazy to Complain?

Patrick Fagan on June 16, 2014

A recent survey suggests that many of us will not bother to return a product bought online if it is below a certain value (£18.01, to be exact). Of course, this is not rational. In fact, we are emotional animals living in a technological age. Despite amazing advances like e-commerce, cognitive biases may be causing us some harm.

A recent survey suggests that many of us will not bother to return a product bought online if it is below a certain value (£18.01, to be exact). Of course, this is not rational. In fact, we are emotional animals living in a technological age. Despite amazing advances like e-commerce, cognitive biases may be causing us some harm.