Waiting in line is an inescapable fact of modern life, from checking out at your neighborhood supermarket to going through security at an international airport. Often, it's a source of boredom, impatience, and irritation, and those feelings can lead to physiological stress. In fact, research has shown that waiting in line can trigger a rise in blood pressure and heart rate. Multiplied by the number of times you wait every day, it could have a real impact on your health.
Choose Your Queues
A negative reaction to waiting in line can also affect consumer behavior, and that has gotten the attention of marketers and psychologists. Studies have identified several factors that make waiting more tolerable. As a consumer, you can't control how a particular business addresses these factors, but you can choose to patronize businesses that make waiting more pleasant for you. In general, you'll feel less stressed when standing in lines with these characteristics:
Wait for It, Wait for It...
You can also manage your own behavior to reduce the stress of waiting in line. Here are some quick tips for queuing up: