David Ropeik is the author of How Risky Is It, Really?, an instructor at Harvard University Extension School, and a risk-communication consultant.
About How Risky Is It, Really?
We are sometimes too afraid of lesser risks, and not afraid enough of bigger ones, and getting risk wrong can be a risk all by itself. Research from several fields of science explain this apparently irrational behavior. These insights, offered here in the context of current issues which supply a constant source of real-life examples, can help us understand ourselves and our risk decision making, and that can help us make healthier choices about risks for ourselves and for society.