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On my KALW-FM (NPR-San Francisco) radio program, I do Workovers: People phone in with their work problem and I try to help.
Here, I've been posting edited transcripts of Workovers that might interest my PsychologyToday.com readers. Here's today's offering:
CALLER: I’m a general contractor and I’m 46. I’m feeling the effects on my body, and I’m making a living but not a ton of money,
MN: Typically, people in your situation find a young person to train and to do more of the, pardon the pun, heavy lifting. Or do you want to make a more radical change?
CALLER: Something more radical. I already do train young people but that isn’t enough. I believe renewable energy is going to get bigger and I think I want to get ahead of the curve on that while using my experience as a general contractor.
MN: I’d avoid solar residential. It’s overcrowded in part because government paid for job training for lots of poor people to become solar installers. I’d go under the radar, for example, building arcane elements within the smart grid, like small commercial plants.
CALLER: But where do you start?
MN: You might want to start at a conference. There are conferences, expos, conventions for people in the renewable energy industry, not the ones for the general public. There, go from exhibit booth to booth and tell people you’re a contractor looking to move into the alternative energy space especially commercial, industrial, or government. You’ll find out where the growing, under-the-radar niches are.
CALLER: Where could I find those conferences?
MN: I’d visit the industry associations’ websites. To find those, try googling terms such as “alternative energy associations,” “sustainable energy organizations" or even “utility associations.” You’ll find names not only of conferences but of online magazines in the space, the names of local companies, and so on. Does that make sense?
CALLER: It does.
