Not too long ago, I was interviewed by a reporter who was working on an article about quitting antidepressants for a national magazine. He shared my feelings about antidepressants: that they're useful medications whose use in this country has gone totally overboard—thanks in no small part to intensive marketing.

So for fun, and to bond over the point, he shared with me this image, which one of his colleagues captured on a vacation trip to Nepal. The photographer forwarded a few words of explanation: 

 "Ha. It was a tea house on the trekker's route to Gosaikunda, the sacred lake where Shiva lay down to vent the poisons of the world. Ironically enough."

Zoloft plate in Nepal

A Zoloft plate, at the top of the world

Any idea how this cheerful-looking promotional plate made it to the Himalayas?

P.S. Also, happy new year! One of my resolutions involves being a better, more prolific blogger in 2014. 

Recent Posts in Generation Meds

When the 'Brain Disease' Model is Bad Medicine

How portraying mental disorders as biological diseases can hinder recovery

Antidepressants in Nepal

Marketing in the darndest places.

Live-Blogging the APA: Better Aging Through Telomerase

How a 'junk' genetic region keeps us young, and a street drug as antidepressant.

Live-Blogging the 2013 APA Annual Meeting: Sunday

Mitigating Alzheimer's risk, and pondering the DSM-5's "bereavement exclusion."

"A Funny Film About Depression"

A Latvian-American filmmaker seeks to fund an animated film about mental illness

Why Psychotherapy's Biggest Problem Isn't Its Image

A response to Lori Gottlieb's article, "What Brand Is Your Therapist?"