These Colors Make Products Look Bigger

New research explores the connection between product color and perceived size.

The Most Popular Color in the World Just Got A Bit Trendier

Consumer psychologists explore the power of the color blue

Why It’s Still “Unmanly” to Be Eco-Friendly

Consumer psychologists explore why men aren’t buying into the eco-friendly craze.

What Drives Consumer Decisions at the Shelf?

New research suggests less is more when it comes to shelf and display sales.