Internet infidelity has been around almost as long as the Internet itself. While browsing through the web’s many highways and byways, users often find themselves lured onto sites that promise to satisfy their needs—sexual, emotional, or some combination of the two.
The rise of social media took ordinary Internet infidelity and raised it to newer and much more personal levels. Not only can singles find a match on the many growing online dating sites but so can men and women in an ongoing relationship. Facebook provides ways to enter the networks of others through groups, pages, and friendship circles. In addition, Facebook plus Google makes it possible for exes to reconnect with each other even after one or both have moved on to new relationships.
In a first-of-its-kind study on the victims of Facebook infidelity, Jacyln Cravens of Texas Tech University’s Marriage and Family Therapy Program teamed up with colleagues Kaitlin Leckie and Jason Whiting in a 2013 article appropriately entitled: “Facebook Infidelity: When Poking Becomes Problematic.” They used what is called a “grounded theory” approach, meaning that they did not conduct an experimental study but instead coded, recoded, and then coded once again responses they recorded from the website Facebookcheating.com. With no previous studies to go from, this approach allowed the researchers to delve into the material and discover the unifying themes and issues.
One advantage of using the website material as data is that the researchers were learning about real-life experiences from people’s actual lives. So many times we see studies on relationships, including those that investigate the delicate issue of betrayal, that are based on the responses of undergraduate psychology students to fabricated scenarios (e.g. “Rate how violated you would feel if your partner cheated on you on Facebook”). Of course, people can be untruthful on the Internet as well as in the psychology lab, but by investigating this relatively large number of examples, the researchers had a better chance of tapping into the truth. The authors also took steps to ensure that their own biases and backgrounds would not distort their ratings. They primarily addressed this problem by sharing their own beliefs about relationships and how these might affect the coding process.
Cravens and her co-authors finally narrowed their analyses to 90 “cheating stories” concerning, specifically, Facebook infidelity (rather than other forms of infidelity). These stories then became the basis for the study’s findings.
From these stories, Cravens and her fellow researchers identified these 5 steps in reactions to Facebook cheating from discovery of the partner’s infidelity to the decision about whether to stay in or leave the relationship:
Whatever the outcome, no one who was a victim of Facebook cheating felt good, a reaction much like that of any victim of infidelity. Feeling hurt was one of the most common reactions (as one individual said so poignantly, “my heart exploded”). However, what distinguishes Facebook cheating from the other forms of infidelity is that Facebook affairs can go on for years undetected, even after the partner vows to stop, due to the ubiquity of the Internet and the ease of finding ways to communicate in a virtual world.
Loss of trust was another common outcome, perhaps again because of the ease with which the affairs can resume without detection. We already saw that at least one participant set up tracking software to monitor the spouse’s communications. Shock and anger were two additional emotional reactions, again, similar to the way a cheated-on spouse would feel after discovering a consummated affair. Making matters worse was the ease with which the unfaithful partner could deny any wrongdoing as no physical evidence of the affair existed.
Perhaps one of the most challenging aspects of dealing with Facebook cheating is that this is such a recent phenomenon. We have no epic literature, grand operas, or even a playlist full of Country and Western songs to give us a model of how to think, feel, and respond to an unfaithful Facebook partner. “Your Cheating Status” will most likely never make it to the top of the Billboard charts. In comparison to the torrid clandestine letters and phone calls of the past, Facebook cheating has no boundaries, as it can leak out to anywhere that the Internet reaches. Moreover, the shame and humiliation can be much more public, virally spreading out to a wide-ranging network of friends, co-workers, family members, and individuals in the same real or virtual communities.
Acknowledging that the data from an Internet-based study has its obvious limitations, Cravens and her fellow researchers believe that the results have important clinical implications. Perhaps it’s time for couples therapists to expand their understanding of marital infidelity to this new variant on an old theme. The differences, and similarities, with other forms of cheating need to be understood and perhaps new models even created to understand this technological variant on a universal human theme.
If you’ve been a victim of Facebook cheating, this research has important implications for you. We’ve seen that people going through this process experience a range of thoughts and emotions. Being indecisive about what to do, feeling hurt and angry, wanting revenge, or even being ready to accept and try to move on- all are perfectly normal reactions.
Just because the cheating takes place online doesn’t mean it’s any less painful. Fortunately, like other forms of infidelity, people can and do find ways to move on and find fulfillment in new, or reinvented old, relationships.
Follow me on Twitter @swhitbo for daily updates on psychology, health, and aging. Feel free to join my Facebook group, "Fulfillment at Any Age," to discuss today's blog, or to ask further questions about this posting.
Copyright Susan Krauss Whitbourne, Ph.D. 2013
Cravens, J. D., Leckie, K.R., & Whiting, J.B. (2013). "Facebook infidelity: When poking becomes problematic." Contemporary Family Therapy: An International Journal 35(1): 74-90.