Many over-40 women don't mind being called "cougars" but they are redefining cougar dating. The old stereotype of a sugar mama looking for a fling with a boy toy seems to be dying. This is the Demi-Ashton world, after all: over-40 women often exercise, use botox, take consummate care of themselves and create a youthfulness and vitality that belies their physical age. And many of these women are recognizing new relationship possibilities for themselves. A recent survey of 100 self-proclaimed cougars sheds light: more than 90% of these modern cougars say they want a long-term relationship with a younger man.

Even if they earn more money than the guy, they expect him to pay his way-to cover dinner or at least split the check. The new cougars want to date younger guys who are romantic, chivalrous and, best of all, relatively free of the emotional baggage from the past. 52% of the cougars in the study were in their 40s and their ideal guy is aged 24-27. 45% were ‘lifestyle cougars' who have dated more than five younger men. About a third of them say they will never go back to dating men their own age. And only 5% of women polled plan to ever return to seeing men their own age. A number of over-40 women are happily redefining the rules and roles of cougar dating. For more on the cougar survey, go to http://www.cougared.com/report

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