Interest in the use of digital technology to promote character strengths and virtues is growing, especially in the area of digital altruism. Last night, digital altruism went mainstream during the Super Bowl.
Did you notice?
It happened during the (RED) commercial and it's still going strong. During the commercial, Bank of America pledged to donate $1 for (RED)’s fight against AIDS for each download of U2's new song, "Invisible". The campaign's goal: the virtual elimination of mother-to-child HIV transmission by 2015.
Initially, Bank of America pledged to donate $2 million to (RED) but, Adam O'Daniel reports that "Bank of America Corp. (NYSE: BAC) has agreed to keep donating dollars to rock star Bono's AIDS-fighting nonprofit, (RED), until midnight tonight. (The $2 million goal was met just hours after Sunday's Super Bowl ad!)
What does this mean for you?
It means that you have the unprecedented opportunity to use your digital technology to engage in an altruistic act AND simultaneously download the new U2 song, "Invisible," at i-Tunes. Please consider taking a few moments of your time to engage with and share this campaign.
You'll not only be helping to end AIDS, you'll be helping to change the status quo. Your action will join with more than 2 million others and become an act of solidarity: an act of collaborative heroism.
To find out more about the campaign and download the song, visit bankofamerica.com/red any time before 11:59PM EST tonight (Monday, February 3, 2014). Hurry!