Feeling Rich on Payday

Paydays affect the way we think through our decisions. We think more about foregone alternatives at the end of the paycycle than at the beginning, and consumption increases on payday, measurably affecting mortality rates.

Out of Sight, Out of Mind

Every choice comes at a cost: choosing one alternative means giving up another. Such opportunity costs are critical decision inputs, but people often neglect them. What makes people more likely to consider such costs?