Age, Gender, Geography And Visual Appeal

What makes people prefer one type of visual design, for example, a website design, over another? How much do age, gender, and geography or culture have to do with it?

The Best Way to Process Big Data Is Unconsciously

The conscious mind can handle only a small subset of data at one time, but the unconscious is great at taking in large amounts of data and finding patterns. If you want to see the patterns in big data, you have to engage the unconscious.

People Read Only 60% Of An Online Article

How much of these Psychology Today articles, or any articles are you actually reading? New data shows that the most people read is 60%, and that you can't assume that if people shared an article that they actually read it.

What Your Pet Can Teach You About Being Human

What's important in life? How can we be happy and at peace? Maybe our pets can tell us.

Your Brain On Stories

When you hear a story you are literally using more of your brain then when you are listening to facts and figures. And because you are having a richer brain event, you enjoy the experience more, you understand the information more deeply, and retain it longer. You are also more likely to release oxytocin in your brain, making it more likely that you will trust the speaker.

Are You Addicted to Texting?

How dopamine combined with classical conditioning can make it nearly impossible for you NOT to check your smartphone for texts and messages.

The Science of Attraction

We think that we are in control of who we find attractive and not attractive, but it might be our DNA that is calling the shots.

Three Secrets About Working and Earning Money

Is it possible to earn good money? Is it possible to like your work? Here are 3 secrets you need to know before you decide on your next step in finding a job or starting your own business.

How To Get People To Do What You Want

You can get people to do what you want them to without resorting to being pushy, mean, obnoxious or nagging. You can encourage and empower and get better results by using motivation.

Why "Stepping Away" Increases Your Creativity

If you want to be more creative you have to STOP working on whatever you are puzzling over. Here's the brain science on why.

The Science of Creativity

Many people think that you are either born creative or you aren't. But that isn't the case. Everyone is creative and everyone can learn how to follow a creative process and creative principles.

Why You Shouldn't Mix Praise With Feedback

When you want to motivate someone it's a great idea to give them a lot of feedback on how they are doing. But when you mix praise in with the feedback you are sending a mixed message and dampening the desire for mastery.

How To Pick The Right Reward

In order for rewards to work you have to pick the best reward for that particular person. Do you know how to pick the best reward?

Use Unpredictable Rewards To Keep Behavior Going

If you want people to keep doing a certain behavior, then don't reward them every time—the research shows that an unpredictable reward keeps a behavior going, even after you stop giving the reward.

Reward Every Time To Establish A New Behavior

Rewards are one of the most common ways that people think of to get other people to do stuff, but they aren't the most effective way to motivate people. If you are going to use rewards to motivate, you'd better know the science behind them.

People Who Are Connected Together Work Harder

When people feel connected to each other then they are more motivated to work together. Even pointing out how people are connected in small ways affects behavior.

Give People Autonomy

When people feel they have autonomy and are in control of what they are doing and how they do it then they are willing to work harder.

Use Small Steps to Motivate

People have a desire to master skills and knowledge. You can stimulate that desire by breaking tasks into small steps and giving lots of feedback on progress. This will keep people wanting to do and learn more.

The Power of the Word "Because" To Get People To Do Stuff

When you use the word "because" when you are making a request it results in automatic behavior, even if the reason you give after the "because" is not really a reason at all.

Can Direct Eye Contact Make You LESS Persuasive?

We've all been taught to use direct eye contact when talking to be persuasive, but new research shows that there are some situations when direct eye contact will work against you.

Creativity Slump? 5 Tips to Rev Up Your Brain

It might be counter-intuitive, but if you are having a hard time solving a problem then the best thing to do might be to go to a coffee shop, stop working, and then take a nap! Here's the brain science behind these "stop working" recommendations.

How Stories Can Permanently Change Behavior

We tell ourselves stories about who we are and why we do what we do. Some of the most profound and permanent behavior change comes from changing our "self-stories". And it's a lot easier to get people to change their stories than you may think.

How To Be Happy in 30 Seconds... Really

What if all it took to be happy was 30 seconds of time a few times a day? What if you could start practicing right now and it took one day to learn how to be happy? And what if it was free? I know, it sounds impossible, but I want to share with you a simple technique that you can try right away. It really seems to work.

Hot Drinks, Soft Fabric, and Heavy Objects

Do you think you'd make different decisions if you were holding something heavy in your hand than holding nothing? Or if you were holding a cup of hot coffee instead of a cold drink? Touching a soft fabric? Sounds unlikely, but it's true—"haptic sensations" affect the decisions we make.

The Power of Regret

The more choice and opportunity that we have the more regret we feel. If you want others to feel less regret then offer them fewer choices to start with. And don't be surprised if the younger people you know tend to feel regret a lot and the older people not so much.

How to Get People to Do Stuff

There are 7 basic drivers of human motivation. Do you know what they are and how they affect human behavior?

The Power of Social Connections

It’s easy for people to take on the goals, motivations, emotions, and even physical reactions of people whom they feel even minimally connected to. And when they do they'll work harder and be more motivated.

Why Having Choices Makes Us Feel Powerful

We like having choices because it makes us feel in control. We won’t always choose the fastest way to get something done. We want to feel that we are powerful and that we have choices.If you want people to do stuff, give them options.

Our Minds Wander at Least 30 Percent of the Time

People whose mind wanders a lot are more creative and better problem solvers. They are able to work on the task at hand, while simultaneously processing other information and making connections amongst ideas. The ability to come in and out of mind wandering at will is the hallmark of the most creative people.

Does Money Make You Mean?

Research shows that just the mention of money, or a quick picture of money, affects how people behave. So should you use money as an incentive? Depends on the behavior you are after.