One challenge I faced when putting together a book on the psychology of Star Wars characters was simply the matter of how to keep the book from tripling in size when there are so many topics worth covering. How dare we neglect Jar Jar Binks! I did mention Jar Jar in Star Wars Psychology: Dark Side of the Mind as an illustration of why it's a mistake to refer the personality factor of agreeableness as "likeableness." Most people do not like Jar Jar. It's been a long time since 1999's Star Wars Episode I: The Phantom Menace inflicted this character upon us, and we're still complaining about him. The few fans who hope he shows up in the new movies tend to wish that so they can see a horrible fate fall upon him.
In his recent YouTube video, "Science Explains Why You Hate Jar Jar Binks," Dr. John Paul Garrison explains why. In it and his related blog post, he draws from empirical science to discuss what exactly bothers us. Is it the "revolting eyes and head," "that annoying voice," "that sloppy gait," or "that stupid, punchable face"? Empirical findings on beauty, unpredictability, cognitive dissonance, and other topics may reveal that our brains were made to hate the Binks.