The Psychology of Web Browsing

Understanding the human need for control offers a powerful tool for enhancing customer experience. I recently helped one of the world’s largest and most influential news organizations analyze their website. They were trying to push video content by having it load automatically on their homepage.The extensive efforts to push the content created the opposite reaction..

Online Personality Disorders

In my work as a web psychologist, I’m exposed to many different types of user behavior and online decision-making processes. Although each person is different and has an individual style, I have identified six recurring patterns of behavior that I identify as specific “online personality types.” In this piece, I’ll discuss the six pattern types

Video vs Text: The Brain Perspective

They say video killed the radio star. The question is: Did it also kill the print star? And what does the answer mean for online content marketing?

The Psychology of Online Customization

The decision to buy a customized product is mediated by a number of unconscious factors that shape the customers’ final decision.

How Websites Drive 'End of Year' Impulse Purchasing

The reason for this significant difference in purchasing behavior is down to the various marketing manipulations performed by the websites during this period, that are designed to directly affect the cognitive decision making process, leading to impulsive, emotional-based purchasing.

This Is All You Need to Know About a Potential Partner

Tinder’s popularity stems from its ability to match the human evolutionary mechanism. In a word, it is “distilled.” It cuts through the B.S., giving users only the data they need to develop a meaningful first impression.

The Human Psychology behind Facebook’s Success

Facebook allows us to connect not only with loved ones, but with our fundamental human needs. The same way that grocery stores are habituated into our routine to meet our need for physical sustenance, Facebook has become a daily destination for millions due to its ability to meet our need for psychological fulfillment.

The Psychology of Choice

People love to have many options, even if they only exist in theory. When asked, who wouldn’t prefer to choose from five different items rather than two? Intuitively, people feel that the more options they have, the greater their chances are of finding the choice that will perfectly satisfy their needs. But this intuitive assumption turns out to be misguided.

The Psychology Behind Social Media Interactions

Arriving home after a long day at the office spent almost entirely in front of the computer, you take off your shoes, make yourself a drink and, ironically, sit in front of your computer again. It is incredible how many of us choose to communicate with others through social media channels like Facebook and Twitter rather than speaking directly with the people.

The Psychology of Color

Will a red call to action result in a higher conversion rate than a green one? One of the most controversial topics in web design is the issue of color.

The Rational Model and Online Decision Making

The decision-making process is always relative to the context of the decision. If a business wants to promote a specific alternative, it should make it more attractive by using an additional option that will function as a reference point, from which the promoted alternative will look more appealing.

Obsession with FB Likes, Psychological Insights Part 2

The like has become so much more than just a positive reaction we express towards something someone has posted or updated. This simple function has become an incredibly influential tool both for the sender and the receiver. Used in a positive way, it can promote self-esteem, self-worth, feelings of acceptance, and online socialization.

Our Obsession with "Like"—Part 1

What is the hidden meaning of pressing the "Like" button for both sides, for the person who receives the like as well as the person who presses on it—and does it exist outside Facebook boundaries?