The Psychology of Experience in the Digital World

a single experience is made up of an infinite number of smaller experiences.

Who Moved My Virtual cheese ?

When you mess with mental models, you run a major risk of slowing down and annoying your customers, potentially losing them all together.

To Understand Big Data, Try Thinking Like a Psychologist

Rich data tells us plenty about what our customers do, but next to nothing about why they are doing it.

Sensory Marketing; The Smell of Cinnamon That Made Me Buy

While we like to think that we know why we make the decisions we make, we are in fact controlled by hidden biological forces more than we would like to admit.

Do We Control Our Own Purchasing Habits?

Flaws in our decision-making ability are fuel for the market. In certain situations we are especially susceptible to external influences.

The Psychological Roots of Pokémon Go

Pokémon Go scratches some basic psychological itches

The Psychology of Chatbots

Increased “humanization” of chatbots can trigger a crucial paradigm shift.

What Screen Time Can Really Do to Kids' Brains

A number of troubling studies connect delayed cognitive development in kids with extended exposure to electronic media

What People Really Think When They See Your Profile Picture

On each of the social platforms, a profile picture carries a different meaning and attempts to convey a different message

The Environmental Cues that Affect our Online Decisions

People are sensitive to their feelings of ease or difficulty, but unaware of what triggers these feelings.

Why We’re Addicted to Our Smartphones, But Not Our Tablets

As mobile technology has become integrated into nearly every aspect of our lives, our smartphones are shifting from device to dependency.

The Effect of Unconscious Associations on Visitors’ Behavior

Our thoughts and behavior are not under our intentional control, but are instead widely influenced by environmental factors. These automatic processes have a fundamental implication to our behavior in general as to our online behavior.

The Role of Emotions in Our Purchase Decisions

Advertising is above all a way to groom the emotional state, to nudge consumers towards a buy.

Why Are the Candy Crushes of the World Dominating Our Lives?

What happens when an organic form of existence, after evolving for millions of years, meets the last word in planned and designed addictiveness? Darwin goes searching for the gas pedal in this evolutionary phenomenon of his.

Men Systemize. Women Empathize.

An important variable that we can use to differentiate between users is gender. Research has provided evidence that there are inherited differences between the cognitive style of men and women—in other words, the way men and women think, perceive, and remember information.

The Psychology of Web Browsing

Understanding the human need for control offers a powerful tool for enhancing customer experience. I recently helped one of the world’s largest and most influential news organizations analyze their website. They were trying to push video content by having it load automatically on their homepage.The extensive efforts to push the content created the opposite reaction..

Online Personality Disorders

In my work as a web psychologist, I’m exposed to many different types of user behavior and online decision-making processes. Although each person is different and has an individual style, I have identified six recurring patterns of behavior that I identify as specific “online personality types.” In this piece, I’ll discuss the six pattern types

The Psychology of Online Customization

The decision to buy a customized product is mediated by a number of unconscious factors that shape the customers’ final decision.

How Websites Drive 'End of Year' Impulse Purchasing

The reason for this significant difference in purchasing behavior is down to the various marketing manipulations performed by the websites during this period, that are designed to directly affect the cognitive decision making process, leading to impulsive, emotional-based purchasing.

This Is All You Need to Know About a Potential Partner

Tinder’s popularity stems from its ability to match the human evolutionary mechanism. In a word, it is “distilled.” It cuts through the B.S., giving users only the data they need to develop a meaningful first impression.

The Human Psychology behind Facebook’s Success

Facebook allows us to connect not only with loved ones, but with our fundamental human needs. The same way that grocery stores are habituated into our routine to meet our need for physical sustenance, Facebook has become a daily destination for millions due to its ability to meet our need for psychological fulfillment.

The Psychology of Choice

People love to have many options, even if they only exist in theory. When asked, who wouldn’t prefer to choose from five different items rather than two? Intuitively, people feel that the more options they have, the greater their chances are of finding the choice that will perfectly satisfy their needs. But this intuitive assumption turns out to be misguided.

The Psychology Behind Social Media Interactions

Arriving home after a long day at the office spent almost entirely in front of the computer, you take off your shoes, make yourself a drink and, ironically, sit in front of your computer again. It is incredible how many of us choose to communicate with others through social media channels like Facebook and Twitter rather than speaking directly with the people.

The Psychology of Color

Will a red call to action result in a higher conversion rate than a green one? One of the most controversial topics in web design is the issue of color.

The Rational Model and Online Decision Making

The decision-making process is always relative to the context of the decision. If a business wants to promote a specific alternative, it should make it more attractive by using an additional option that will function as a reference point, from which the promoted alternative will look more appealing.

Obsession with FB Likes, Psychological Insights Part 2

The like has become so much more than just a positive reaction we express towards something someone has posted or updated. This simple function has become an incredibly influential tool both for the sender and the receiver. Used in a positive way, it can promote self-esteem, self-worth, feelings of acceptance, and online socialization.

Our Obsession with "Like"—Part 1

What is the hidden meaning of pressing the "Like" button for both sides, for the person who receives the like as well as the person who presses on it—and does it exist outside Facebook boundaries?