How to Persuade

How do you get people to think and behave a little differently? Persuasion is an art—If you push too hard, you will risk being aggressive. If you nudge too lightly, you may turn into a pest. A thoughtful, persuasive argument can lead you to getting what you want. Here's how.

Recent Posts on Persuasion

8 Warning Signs Your Lover is a Narcissist

The Mayo Clinic research group defines narcissistic personality disorder as “a mental disorder in which people have an inflated sense of their own importance and a deep need for admiration." How do you know when your romantic partner may be a narcissist? Here are eight telltale signs...

How to Get a Date by First Asking a Simple Question

Have you ever wanted to ask out someone you know, or get a date with an attractive stranger? In either case, you can increase your chances of getting a "yes" by first asking a simple question, or making a small request. Find out what the research has to say here...

Online Dating: The Dark Side

By Martin Graff Ph.D. on February 25, 2015 in Love, Digitally
These people use devious psychological ploys. Have you ever been suspicious about an online relationship?

A Response to Sam Harris's Writings on Moral Truth Pt 1 of 3

By John A. Johnson Ph.D. on February 23, 2015 in Cui Bono
In August of 2013, Sam Harris issued a challenge to refute, in 1,000 words or less, the central thesis of his book, The Moral Landscape. This thesis is that "questions of morality and values must have right and wrong answers that fall within the purview of science." In a three-part blog post, I explain why I agree with everything in his book except the central thesis.

The Benefits of Being Blond

Is it better to be blond? Prior research suggests that blond women enjoy a wage premium and preferential treatment from men. But does this really translate into higher lifetime earnings or better odds of marriage? And might blond men be similarly-advantaged?

Get Robust, Because Resilience Is Too Little Too Late

By Jeremy E Sherman Ph.D. on February 22, 2015 in Ambigamy
Resilience is the ability to recover your cool quickly. Robustness is keeping your cool no matter what. James Bond is robust. You don't see him recovering his cool after a fight. He keeps his cool in the fight. Here are 14 quick strategies for cultivating your robustness, so you can stand up for yourself invulnerably.

3 Good Reasons to Wallow in Despair

By Tina Gilbertson LPC on February 18, 2015 in Constructive Wallowing
Do you feel blue sometimes and don't know why? Find out how those so-called "negative" feelings can be the key to greater happiness and well-being.

For Type 5, 6, & 7 Teens: How to Be a Leader III

By Elizabeth Wagele on February 17, 2015 in The Career Within You
Use the typical strengths of your Enneagram type in your role as leader.

Lincoln the Manipulator?

By Tim David on February 16, 2015 in The Magic of Human Connection
The Gettysburg Address. In just the first sentence alone, Lincoln delivers four distinct psychological strategies designed to persuade and influence his audience. Here are the four hidden "magic words" he placed there.

13: A Deadly Number

By Katherine Ramsland Ph.D. on February 13, 2015 in Shadow Boxing
This Friday the 13th is the anniversary of the arrest of a man who'd murdered 13 people, starting on another Friday the 13th.

Old Age and Stereotypes

Researchers have previously concluded that stereotype threat affects ethnic minorities and women, but this new meta-analysis highlights that we should be just as concerned about stereotypes of age. For more information on stereotype threat you can visit

What's in a Name? More Than You Think.

By Geoff Haddock Ph.D. on February 11, 2015 in Attitude Check
Is Darren more likely to be persuaded by Derek or Stuart?

How to Change People Who Don't Want to Change

By Joseph Grenny on February 09, 2015 in Crucial Conversations
When you’re trying to influence people who need motivation, but not information, don’t offer more information. That’s nagging. Instead, use questions to create a safe environment where they can explore motivations they already have

Understanding PTSD, TBI, Suicide and Student Veteran Success

Research shows that the transition from the intensity of military life to a more independent civilian life can be overwhelming. Recognizing and understanding special symptoms supports the important objective of increasing the success of many veteran students on campus. It is important to share this information about the needs of student veterans.

The Social Psychology of Radicalization and Extremism

By Mark van Vugt Ph.D. on February 08, 2015 in Naturally Selected
What causes young Muslims to radicalize and what should Western governments do to prevent it? Some relevant insights from social psychological theories of group polarization into radicalization and political extremism and some antidotes.

The Surprising Psychology of BDSM

‘Fifty Shades’ piqued your curiosity? Answers to five kinky questions.

Sexy, Sensual, or Intimate—What is Your Sexual Style?

By Randi Gunther Ph.D. on February 03, 2015 in Rediscovering Love
We each have our own personal and unique sexual signature that may help or hinder sexual connections with the one we love. Examine your own sexual history to benefit the relationship you are in or to attract a relationship partner best suited for your style.

Learning Theory in Practice: Housebreaking a Puppy

Will Yuki be trained before the first snowfall?

The Perversion Files

By Katherine Ramsland Ph.D. on January 29, 2015 in Shadow Boxing
A recent settlement regarding the Boy Scouts of America's private records about sexual abuse once more relegates them to the realm of secrecy.

Love the Environment; But Environmentalists?

We think we've worked out why so many Americans are skeptical about climate change. Is it about conservatism, media coverage, brainwaves, the antics of environmentalists, or science education? The answer lies across the complex terrain of public opinion and understanding.

Five Keys to Career Success

By Marty Nemko Ph.D. on January 18, 2015 in How To Do Life
Five tips I like because they're potent but may not be obvious.

What Is Body Language?

By Adrian Furnham Ph.D. on January 10, 2015 in A Sideways View
Most people are fascinated about body language: how, how much, when, where, and why we communicate not be spoken but unspoken language. The topic has been investigated for more than 100 years by scientists from many different backgrounds. Yet, there remains many unsubstantiated claims by self-appointed experts. What do we know, and not know, about nonverbal communication?

A Brief Rant About Paris and Satire

Time to quote Mark Twain: "For your race, in its poverty, has unquestionably one really effective weapon—laughter..."

Getting Kids To Do Things: The Foot In The Door

By Nancy Darling Ph.D. on January 04, 2015 in Thinking About Kids
Feel like all you do is nag your kid? It can be hard to help kids do what has to be done. Starting small can help.

How To Spot and Stop Narcissists

Pathological narcissists often come across as grandiose, egotistical, manipulative, self-absorbed, and highly conceited. It's not easy when you have such an individual in your personal or professional life. How can you spot and stop a narcissist? Here are seven important keys...

Charitable Interpretations Were Never My Strong Suit

By Jesse Marczyk on January 03, 2015 in Pop Psych
We attribute motives to other people to try and predict their behavior accurately; we also attribute motives to other people to try and make them look insane, stupid, and/or evil. Guess which one of those goals disagreement tends to bring out?

Adult Toys: Both Women and Men Increasingly Love Them

By Michael Castleman M.A. on January 01, 2015 in All About Sex
Thirty years ago, both men and women used to feel anxious about adult toys. Now both genders have embraced them.

The Surprising Power of Women in High Heels

Can the right shoes really make you look sexy? Can they help you be more persuasive? Do guys really respond to that sort of thing? Science has the answer. Read on...

What the World Needs Now

By Jeremy E Sherman Ph.D. on December 30, 2014 in Ambigamy
We don't necessarily get the government we deserve but we do get only as good a government as we're educationally prepared to elect. Leaders realized this in the Renaissance and so developed a curriculum aimed at creating a sane, savvy citizenry. Here's an idea about updating it for modern times.