What Is Consumer Behavior?

Consumer behavior is a hotbed of psychological research as it ties together issues of communication (advertising and marketing), identity (you are what you buy), social status, decision-making, and mental and physical health. Corporations use findings about consumer behavior to determine how best to market products; you can put the information to use in deciding what, when, and why to buy.

Recent Posts on Consumer Behavior

What Sex Teaches Us About Leadership

Paying attention to sex can make you a better leader

How to Tidy Your Home Mindfully

By Marlynn Wei M.D., J.D. on February 26, 2015 in Urban Survival
Could the cluttered state of your home be holding you back? Marie Kondo's method of decluttering is about more than tidying the home—surrounding yourself with things that bring you joy can help you achieve a greater clarity and awareness of the mind, too.

Peer Pressure Affects Actions More Than Recommendations

By Art Markman Ph.D. on February 26, 2015 in Ulterior Motives
As a parent, I am often confronted with the hypocrisy of advice-giving. There are plenty of things I have recommended to my kids that are courses of action that I have not taken myself. Some of that is that I want my kids to avoid some of the mistakes I have made. But, some of it is also that the way you give advice differs from the way you decide what to do yourself.

The Wonders of Home

By Jaime Kurtz Ph.D. on February 26, 2015 in Happy Trails
Wouldn't it be nice to see your hometown through the eyes of a traveler?

Do Generations Exist?

By Steven Mintz Ph.D. on February 26, 2015 in The Prime of Life
Is it misleading to speak about a self-absorbed “Me Generation” or jaded, cynical GenXers, overeducated and underemployed?

Enough Already!

By Scott G. Eberle Ph.D. on February 25, 2015 in Play in Mind
This winter is one for the books. The usually jovial Al Roker has become a regular on the nightly news, frowning with grave tidings of clippers bearing down from Alberta and screamers screaming south from Saskatchewan. Here at home the snowpack is the deepest in 15 years. We built a snowman (really a snow moose) in the back yard during Winter Storm Neptune.

How Technology is Tricking You Into Tipping More

By Nir Eyal on February 23, 2015 in Automatic You
Digital payment systems use subtle tactics to increase tips, and while it’s certainly good for hard-working service workers, it may not be so good for your wallet. Here's the hidden psychology of why you unconsciously pay more.

Grow a Key Inner Strength

By Rick Hanson Ph.D. on February 23, 2015 in Your Wise Brain
Use these four questions help grow inner strengths. 1) What's the issue? 2) What psychological resource - inner strength - if it were more present in your mind, would really help with this issue? 3) How could you have experiences of this inner strength? 4) How could you help this experience of the inner strength really sink in to you?

What Exactly Is 'The Best Interest of the Child?', Part 2

When parents are asked about the essential needs of their children during and after parental separation, children’s emotional, psychological, social, moral and spiritual needs are seen to be of paramount importance. But what exactly are these “metaphysical” needs?


By G.A. Bradshaw Ph.D., Ph.D. on February 21, 2015 in Bear in Mind
A beautiful new book, "Turning Points in Compassion," shows that the animal rights movement has come of age. Through the moving and informative narratives of animal advocates around the world, we discover that underneath the relentless hand of animal exploitation, a new paradigm of "radical kindness" has emerged.

Your Health Care, America's Health Care, Today and Tomorrow

By Marty Nemko Ph.D. on February 20, 2015 in How To Do Life
The Affordable Care Act/ObamaCare is already causing shortages. How can you cope? What should society do?

Impulse Control Can Work Against You

When “I shouldn’t” becomes “I can’t,” we can end up creating obstacles for ourselves that interfere, not only with our self-development, but with our basic happiness.

Behavioural Science Meets Data Science

By Mark Whitehead Ph.D on February 19, 2015 in The Psychological State
The idea that integrated technologies will increasingly enable us to close the loop between learning about what people are doing and being able to shape what they are doing, at unprecedented demographic scales, surely heralds a qualitative and quantitive sea change in behavioural governance. In this post we explore the connections between behaviour change and big data

Assisted Abstinence

By Howard C. Samuels Psy.D. on February 18, 2015 in The Beast Within
In the burgeoning field of medically assisted detox, there is a train of thought that says the only thing an addict needs is a physical head start against withdrawal -- but how do we address what happens in the addict's mind itself?

Good Jobs Are Going Away... And What to Do About It

By Marty Nemko Ph.D. on February 18, 2015 in How To Do Life
The low unemployment rate masks the real situation... and what to do.

Lincoln the Manipulator?

By Tim David on February 16, 2015 in The Magic of Human Connection
The Gettysburg Address. In just the first sentence alone, Lincoln delivers four distinct psychological strategies designed to persuade and influence his audience. Here are the four hidden "magic words" he placed there.

Corporate Succession

By Ken Eisold Ph.D. on February 16, 2015 in Hidden Motives
There are a lot of ways to get it wrong

Feel Whole

By Rick Hanson Ph.D. on February 16, 2015 in Your Wise Brain
With moments of practice that add up over time, you feel more like a whole person, less fragmented and partial, less yanked this way and that by competing desires in your head. As this happens, you feel more fed and fulfilled and thus less defended, less separated from others, less apart—and more connected, more entwined with the world as whole.

Teaching Adolescents How to Manage Money

When parents neglect money management training with their child and adolescent, the lack can be expensive when they graduate a young person from their care who lacks a very important pillar of self-management responsibility.

Where do obesity myths originate?

Food and beverage companies' role in obesity

Why We Need Fantasy

What exactly do we get out of watching romantic relationships on television?

Travel: The Ultimate Aphrodisiac?

By Jaime Kurtz Ph.D. on February 13, 2015 in Happy Trails
Travel is related to improved communication, deeper satisfaction, and increased intimacy in married couples.

What's in a Name? More Than You Think.

By Geoff Haddock Ph.D. on February 11, 2015 in Attitude Check
Is Darren more likely to be persuaded by Derek or Stuart?

Antidepressant Superstition

By Jonathan Shedler PhD on February 10, 2015 in Psychologically Minded
Why do people become dependent on drugs that are no more effective than sugar pills?

Herbal Supplements Not as Advertised

By Marlynn Wei M.D., J.D. on February 10, 2015 in Urban Survival
Recent study finds that the vast majority of major store brand herbal supplements do not contain the product label ingredient. Instead, researchers found the supplements contained contaminants and cheap fillers like rice, pine, spruce, and even a common houseplant.

What the Experts Really Think About '50 Shades of Grey'

By Guy Winch Ph.D. on February 10, 2015 in The Squeaky Wheel
What relationship experts really think about the book and upcoming movie may surprise you...

Feeling Exercise Guilt?

By Pirkko Markula Ph.D. on February 09, 2015 in Fit Femininity
Confessions of feeling guilty about eating too much but exercising too little are particularly common among women and particularly after holidays. But do these feelings always motivate us to start working out or to sustain an exercise program beyond January? Is it possible to think about exercise without automatically feeling guilty?

Same Sex Marriage Has Opened Doors for All of US

By Mark O'Connell L.C.S.W. on February 09, 2015 in Quite Queerly
The new paradigm of marriage explodes restrictive categories and in their place offers greater freedom for both gay and straight couples.

Be More Successful in Online Dating – Use Humour

By Martin Graff Ph.D. on February 09, 2015 in Love, Digitally
Females with more humorous partners have more sex and also initiate sex more often. Females prefer males who can make them laugh, because humorous males may be able to give their offspring superior genetic benefits.

Dismiss Pollyanna

By Marty Nemko Ph.D. on February 08, 2015 in How To Do Life
Beware of people who cheer you on with Pollyannish optimism.