What Is Consumer Behavior?

Consumer behavior is a hotbed of psychological research as it ties together issues of communication (advertising and marketing), identity (you are what you buy), social status, decision-making, and mental and physical health. Corporations use findings about consumer behavior to determine how best to market products; you can put the information to use in consciously deciding what, when, and why to buy.

Recent posts on Consumer Behavior

By Nguyen Thanh Long (Flickr: So what do you want now?) [CC BY-SA 2.0 (https://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons

I Want It Now!

By Shahram Heshmat Ph.D. on October 10, 2017 in Science of Choice
The more we disregard our longer-term interests in favor of immediate gratification, the more likely that we will have a range of behavioral problems, including addiction.

Machiavellian Marketers

Bad marketing sometimes snares the gullible, but most of us are savvy enough to avoid cons such as “eat all you want and still lose weight!” It’s the good marketing that lures us.

Can Unethical Customer Behavior Benefit Others?

Lawful yet unethical behaviors of customers can have positive effects and it raises interesting questions.
EarlySense

The Second Most Exciting Method to Help You Get Pregnant

By John Nosta on October 03, 2017 in The Digital Self
Finally, science has made the tools for getting pregnant as unobtrusive as they are accurate!

What Makes a Good Addiction Treatment Program?

"How do I know if an addiction treatment program actually works?" Get beyond the advertising and go right to the science.

In Cyberspace, We Are All Open Books

By Susan Hooper on September 29, 2017 in Detours and Tangents
I miss the days when privacy could be protected with locked doors, locked filing cabinets, and maybe a bank safe deposit box. Cyberspace has made those protections obsolete.

What's the Latest with Online Dating?

By Donna Barstow on September 27, 2017 in Ink Blots Cartoons
Finally, someone is rating the raters! Which online dating sites are better than others? Don't be afraid to swipe right to read (and see) more.

How Long Does Public Empathy Last After a Natural Disaster?

By Utpal Dholakia on September 24, 2017 in The Science Behind Behavior
The empathy of bystanders peaks quickly, and within a few weeks, it has abated to baseline levels.

How Brands Addict Us

By Douglas Van Praet on September 24, 2017 in Unconscious Branding
Brands are built to let you down and leave you wanting more

52 Ways: Cultural Variations in Offering Food to Show Love

By Roni Beth Tower Ph.D., ABPP on September 17, 2017 in Life, Refracted
Cultures vary in attitudes and beliefs about the role of food in nourishing body, mind and soul. As we express love through feeding, we must remain mindful of those differences.
Pixabay

Rich People’s Problems

By Glenn C. Altschuler Ph.D. on September 11, 2017 in This Is America
As they address their lifestyles, affluent urban folks emphasize traditional values. They deal with discomfort about privilege by managing influential affect and not inequality.

3 Tips to Donate Effectively After a Natural Disaster

By Utpal Dholakia on September 10, 2017 in The Science Behind Behavior
Giving cash, staggering donations, and vetting the charities you give to will ensure your donation has a greater impact.

Faux Feminism

Is feminism a liberation movement, a lifestyle or a brand?

Upscale “Shop ‘til You Drop” is for Poor Extraverts

By Kevin Bennett on September 05, 2017 in Modern Minds
Why do low-income extraverts spend more on "high status" luxury goods compared to low-income introverts? New research shows how status-shopping interacts with personality.
flicker/CigdemAknctrk

Benjamin Libet and The Denial of Free Will

By Steve Taylor Ph.D. on September 05, 2017 in Out of the Darkness
How can a person choose, of their own free will, to try to prove that they have no free will?

The Five Stages of (Financial) Change

By Sarah C. Newcomb Ph.D. on August 31, 2017 in Loaded
Are you stopping yourself because you don't see progress? You may be further along than you think.

These Colors Make Products Look Bigger

By Mark Travers Ph.D. on August 29, 2017 in General Intelligence
New research explores the connection between product color and perceived size.

Three Ways Money Buys Happiness

By Mark Holder, Ph.D. on August 17, 2017 in The Happiness Doctor
Money really can buy happiness, if you spend it right. Research has identified three ways that spending your income can lead to greater happiness.

What My Gym Membership Taught Me About Mental Accounting

By Alain Samson Ph.D. on August 16, 2017 in Consumed
When you think about money, think it through.

Decrazifying Cryptocurrency

By Moses Ma on August 15, 2017 in The Tao of Innovation
Curious about the Bitcoin and cryptocurrency revolution? Here's a balanced analysis of what's going on with Bitcoin, the "Kim Kardashian of currency".

New Research on How Waiting Impacts Consumer Behavior

An hour wait for that trendy new cupcake? How long you wait may impact how much you buy.

Why Advertising Falls Flat in Individuals With Autism

Individuals with autism may be impervious to misleading marketing. Mental differences are often considered weaknesses, but autism may not be entirely a disability.

How Americans Really Feel about Solo Travel

By Andrea Bartz on August 08, 2017 in The Wandering Mind
Who vacations alone—and why? The answers may surprise you.

How Financially Vulnerable Are You?

The answer relies on a host of psychological & behavioral markers that indicate financial weakness.

Dumb, Dumber, and Foxconn

Gov. Walker & Sen. Ryan team up to rip off Wisconsinites in a deal with polluter and anti-worker firm Foxconn, the company that probably made the smartphone you're reading this on.

Rely Just on Word of Mouth?

By Marty Nemko Ph.D. on August 03, 2017 in How To Do Life
The case for self-employed people doing little or no marketing.

Delaying Gratification Can Come at a Cost

Rational decision-making should play a role in assessing if delaying gratification is worth it—but not be the only factor. Emotions are important too.

Living in the Modern World, Part I

By Susan Hooper on July 30, 2017 in Detours and Tangents
The process of getting settled in my new home has made me think about the lives of the people who make the things I buy.

Getting Change to Stick!

Are you have trouble sticking to new behaviors? Read this post for some tips.

Online Learning: A Tour de Force for Enrollment Management

Enrollment Management tip: Online courses can be a tour de force for making up losses due to enrollment declines. Use online strategically in your management planning. Must Read!