What Is Consumer Behavior?

Consumer behavior is a hotbed of psychological research as it ties together issues of communication (advertising and marketing), identity (you are what you buy), social status, decision-making, and mental and physical health. Corporations use findings about consumer behavior to determine how best to market products; you can put the information to use in consciously deciding what, when, and why to buy.

Recent posts on Consumer Behavior

Three Ways Money Buys Happiness

By Mark Holder, Ph.D. on August 17, 2017 in The Happiness Doctor
Money really can buy happiness, if you spend it right. Research has identified three ways that spending your income can lead to greater happiness.

What My Gym Membership Taught Me About Mental Accounting

By Alain Samson Ph.D. on August 16, 2017 in Consumed
When you think about money, think it through.

Decrazifying Cryptocurrency

By Moses Ma on August 15, 2017 in The Tao of Innovation
Curious about the Bitcoin and cryptocurrency revolution? Here's a balanced analysis of what's going on.

New Research On How Waiting Impacts Consumer Behavior

An hour wait for that trendy new cupcake? How long you wait may impact how much you buy.

Why Advertising Falls Flat in Individuals With Autism

Individuals with autism may be impervious to misleading marketing. Mental differences are often considered weaknesses, but autism may not be entirely a disability.

How Americans Really Feel about Solo Travel

By Andrea Bartz on August 08, 2017 in The Wandering Mind
Who vacations alone—and why? The answers may surprise you.

How Financially Vulnerable Are You?

The answer relies on a host of psychological & behavioral markers that indicate financial weakness.

Dumb, Dumber, and Foxconn

Gov. Walker & Sen. Ryan team up to rip off Wisconsinites in a deal with polluter and anti-worker firm Foxconn, the company that probably made the smartphone you're reading this on.

Rely Just on Word of Mouth?

By Marty Nemko Ph.D. on August 03, 2017 in How To Do Life
The case for self-employed people doing little or no marketing.

Delaying Gratification Can Come at a Cost

Rational decision-making should play a role in assessing if delaying gratification is worth it—but not be the only factor. Emotions are important too.

Living in the Modern World, Part I

By Susan Hooper on July 30, 2017 in Detours and Tangents
The process of getting settled in my new home has made me think about the lives of the people who make the things I buy.

Getting Change to Stick!

Are you have trouble sticking to new behaviors? Read this post for some tips.

Online Learning: A Tour de Force for Enrollment Management

Enrollment Management tip: Online courses can be a tour de force for making up losses due to enrollment declines. Use online strategically in your management planning. Must Read!

My Summer as a Peaks Freak

By Joan Ullman M.A. on July 26, 2017 in Uncharted Customs
David Lynch's return of his surreal TV series traces the origins of evil to in our world to our country's first atom bomb test and to our use of the bombs on Japan.

Why Meticulously Made Decisions Motivate Us to Persist

Decision effort signals the task's worth, raises confidence & increases chances of succeeding.

New Strategy and Overdue Resource to Combat Medical Errors

American employers must help eliminate medical errors, but how can we get them to do it?

She's Such a Kind, Malicious Narcissist

By Steven Berglas Ph.D. on July 19, 2017 in Executive Ego
There's a paradoxical form of narcissism that involves compulsive giving. Essentially it's a way of bribing people into attachment.

"Cholesterolphobia" and Eggs: What Do We Know?

There are green eggs (and ham), golden eggs from that golden goose, and Faberge eggs from Czarist Russia, but what about cholesterol-laden whole eggs and cardiovascular disease?

52 Ways to Show I Love You: Having Fun Together

Fun is by definition associated with good feelings. While not the only source of good feelings, it is an important means of generating them. Love thrives on positive affect!

Health 2.0, It's All About You

By David Rosen on July 14, 2017 in Health 2.0
A health revolution has put us back in control of our health and wellness, with technology and social media redefining every stage of our of life. Welcome to Health 2.0.

Marijuana Legalization and Answers to Our "Drug Problems"

Drugs & drug policy evoke strong opinions. At stake are issues of personal freedom, public health, racial equality, public safety, costs, & large financial profits.

The Question of Contact

By David Kyle Johnson Ph.D. on July 10, 2017 in Plato on Pop
Can personal experience ever be used to justifiably override scientific evidence or argument?

What Is a “Good” Decision?

We often confuse the process of making decisions with its outcomes, leading to an incorrect understanding of what a good decision is.

The Best Kept Secret in the Financial Services World

By Michael F. Kay on July 06, 2017 in Financial Life Focus
While financial companies invest billions of dollars into advertising their way into your consciousness, the results only ensure enrichment for the institutions.

Creativity—what's Curiosity Got to Do with It?

Are inquiring minds creative minds?

Leucidal Liquid: Safe or Not?

By Donna Flagg on June 29, 2017 in Honestly
A study shows surprising results from a leading natural preservative.

Buyers and Sellers

Consuming need not be a passive experience.

The Psychology of the Curated Closet

How cleaning out our closets can ease our minds and de-clutter our lives, while helping our wallets.
Jesse Marczyk

Understanding Sex in Advertising

By Jesse Marczyk Ph.D. on June 26, 2017 in Pop Psych
Sex doesn't sell all types of products equally well, new research shows.

Techniques Retailers Use to Entice Shoppers

Retailers use a wide variety of psychological strategies to entice shoppers to buy products.