What Is Consumer Behavior?

Consumer behavior is a hotbed of psychological research as it ties together issues of communication (advertising and marketing), identity (you are what you buy), social status, decision-making, and mental and physical health. Corporations use findings about consumer behavior to determine how best to market products; you can put the information to use in consciously deciding what, when, and why to buy.

Recent posts on Consumer Behavior

Agitating for the Environment

One place to take on global environmental stewardship may be your own laundry room. Remarkably, the spotlight now is not on detergents or bleach, but rather on the apparel itself.

Consciously Consuming Media and Narratives

By Barnet Bain on April 20, 2017 in Doing and Being
Are messages and media wearing you down? Here are some ways to approach it.

A Fool and His or Her Money, Psychologically Speaking

Three cognitive biases that can lead to unwise financial decisions.

What Test-Takers Share With Ejected Airline Passengers

By Alfie Kohn on April 18, 2017 in The Homework Myth
The reason United can oversell its seats (and drag people off its planes) is related to why student exams are standardized: The focus isn't on excellence but on winning

Will Your Next Car Drive Itself?

For success new technologies must create experiences that engage and satisfy consumers. Experience, not technology, determines whether we will buy and use a new product.

Scarcity Makes Everything Desirable

Scarcity contributes to an interesting and a meaningful life.

In Defense of United Airlines

The fiasco of dragging a passenger off a plane needs more tempered reaction.

The United Debacle, or, It Doesn’t Take Much to Be Loved

By Tim Leberecht on April 11, 2017 in The Romance of Work
The reason we are so appalled by United going nuclear is that it happened in the one workplace we all share: the airplane seat. It could have happened to any of us.
Health Affairs

What Do Calorie Labels Mean for America's Waistline?

By Peter A. Ubel M.D. on April 11, 2017 in Scientocracy
We need to find better ways to help translate dietary information into healthy behavior.

When Effects Are Invisible: From Comfort to Freedom

What is it that makes the existing global system continue to function with our ongoing participation, when so many of us know how close to the edge of catastrophe we are?

Pepsi’s Self-Inflicted Wound: Trivializing Social Action

Trying to push the pop culture envelope again, Pepsi’s ad with Kendall Jenner backfires.

The Psychology of Queuing

By Adrian Furnham Ph.D. on April 04, 2017 in A Sideways View
Why is waiting in line so miserable?

Paying Income Taxes Makes Us Happy

When we pay taxes, it triggers reward areas in our brain & is associated with greater well-being.

Writing for the Self-Help Consumer, Pt 2

By Melissa Kirk on April 02, 2017 in Test Case
With good organization, there’s no more staring anxiously at a blank page because you don’t know what to write next. What to write next is in the outline!
pixabay.com

Superfandom and Its Contents

A phenomenon fueled by social media, superfandom is exploding. Its implications, however, on individuals and American society, is by no means clear.

Europe's Largest Rolling Stones Collection Unveiled

Some people spend a lifetime collecting merchandise from their favorite band. Reinhold Karpp's story of his near fifty-year pursuit takes the cake.

Hyphephilia Explored and Explained

By Mark D. Griffiths Ph.D. on March 24, 2017 in In Excess
Hyphephilia is a paraphilia in which individuals derive sexual arousal from touching skin, hair, leather, or fur. But what do we know about such tactile fetishistic behavior?
Johannes Vermeer, Girl with a Pearl Earring / Public Domain / Wikimedia Commons

Materialism's One-Two Punch

Materialism is a philosophy about what makes for a good life. Embracing it is associated with unhappiness. But abandoning it might not make you much happier - or any happier. Why?

Bringing Down the Cost of Healthcare

By Kathryn Seifert Ph.D. on March 21, 2017 in Stop The Cycle
There are 3 effective ways to bring down to cost of healthcare without reducing quality or outcomes. These include prevention, early treatment and integrated care.
skeeze/pixabay.com

4 Startling Reasons Why Humans Are Superior to High Tech

Concerned about being automated out of your job? The future may not be as bad for humans as you think.

Should You Become an Uber or Lyft Driver?

The economics will vary dramatically depending on your incremental costs.

Rachel Maddow Needs to Better Understand Her Audience

If reporters and journalists are to relate effectively to their target audience, they must be empathic, always attempting to perceive the world through the eyes of their viewers.

Whole Paycheck Pauper? You’re Paying 47% More For Psychology

Eggs all in one basket? “Organic food” and its marketing is not all it’s cracked up to be. The firmest fact about organic is the marketing power behind it.

Looking for Love?

By Susan McQuillan M.S., RDN on March 16, 2017 in Cravings
Where do people look for love and friendship? And where do they actually find it?

Dog Owners Are Wrong About the Health Benefits of Raw Diets

Despite dog owners' beliefs that raw animal product dog foods are healthier data suggests that they are unsafe.
Bill Davidow

Why Dogs Don’t Use The Internet

What we can learn from dogs about managing the internet.

Generation X Uses Mental Health Care Services Differently

Changes in the use of psychotropic medications during a 5 year interval varied among individuals in different generational cohorts.

52 Ways to Show I Love You: Allocating Resources

Allocation of one's time, money and energy can reflect priorities. When the relationship itself is a primary recipient, behavior underscores powerful messages of love.

What Would Your Protest Sign Say?

By Susan K Perry Ph.D. on March 07, 2017 in Creating in Flow
Whether you're for or against something or everything, there are many ways to be effective. You'll also feel better by doing something. Here's an idea.

When Does Pay What You Want Pricing Work?

It is useful for last-minute pricing, for loyal customers, & to raise money for charity.