What Is Consumer Behavior?

Consumer behavior is a hotbed of psychological research as it ties together issues of communication (advertising and marketing), identity (you are what you buy), social status, decision-making, and mental and physical health. Corporations use findings about consumer behavior to determine how best to market products; you can put the information to use in deciding what, when, and why to buy.

Recent posts on Consumer Behavior

Did the GOP Unconventional Convention Change Your Vote?

In politics, the impact of an initial positive impression endures—even in the face of subsequent negative attacks. The GOP convention may particularly impact partisan voters.

The Marketing of Mindfulness

Mindfulness for mind-blowing sex?

When It Comes to Your Money

By Michael F. Kay on July 20, 2016 in Financial Life Focus
"More than 30 people burned in Tony Robbins' hot-coals walk" Associated Press headline June 24, 2016

Status Is the Enemy of Contentment

By Marty Nemko Ph.D. on July 19, 2016 in How To Do Life
Are you paying too big a price for prestige?

Clear Thinking About Decluttering: 8 Insights

By Susan K Perry Ph.D. on July 13, 2016 in Creating in Flow
Like diet books, books about how to clean out our clutter are always popular. What's the fascination, and why can't we "just do it" once and for all?

Stuart Smalley Was Wrong

By Sarah C. Newcomb Ph.D. on July 12, 2016 in Loaded
Can affirmations help you avoid over-spending? The right way to affirm yourself for better self-control.

Does It Matter Whether You Pay With Cash Or A Credit Card?

Research shows that pain of spending affects shopper behavior.

Heaviness in the Heart

I recently helped care for a patient recovering from a cardiac arrest. It turned out that part of his problem may have been due to an old spray can.

A Lesson in Consumer Affairs Every Company Needs to Read

By Donna Flagg on July 07, 2016 in Office Diaries
What not to do when responding to customer inquiries.

Taming Blame and Shame

By Michael F. Kay on July 06, 2016 in Financial Life Focus
What could be more destructive to your financial success and happiness than wallowing in blame and shame?

Standing Out in a Crowd by Marketing Yourself

How do you make sure that you stand out from everyone else? The answer often comes down to marketing.

Talking About Money

By Ryan Howes PhD, ABPP on June 30, 2016 in In Therapy
How do you cope with financial stress? Ever tried talking about it?

Ads: Oregon Trail + Crystal Pepsi = Trip Down Memory Lane

By Jamie Krenn Ph.D. on June 30, 2016 in Screen Time
Can our childhood memories prompt us to buy products? What can we remind parents about the messages advertisers send?

Is Your Therapist a Narcissist?

By Donna Barstow on June 28, 2016 in Ink Blots Cartoons
Here's why doctors think they're all that.

Restructuring Your Money Code

By Michael F. Kay on June 28, 2016 in Financial Life Focus
Your money code is what you believe about your financial life. It’s your guide, your foundation and the meaning behind your money

From Freud to Frodo

By Sarah C. Newcomb Ph.D. on June 28, 2016 in Loaded
Money messages surround us. What stories do you believe about money, and how have they affected your life?

The Carbohydrate Conundrum

Less carbs? More whole grains? What does it all mean? A new study helps clarify.

Do Shoppers Benefit When Stores Use Everyday Low Pricing?

Academic research has found EDLP has pros & cons for stores and shoppers. The cons might outweigh the pros.

Your Mindset Is Making Your Money Decisions for You

By Michael F. Kay on June 20, 2016 in Financial Life Focus
Newsflash: your life is ruled by your mindset.

2 Reasons Growth Rate Numbers Can Mislead Us

Using incorrect measures & ignoring the base size can lead to wrong conclusions.
By Charlesjsharp (Own work, from Sharp Photography, sharpphotography) [CC BY-SA 4.0 (http://creativecommons.org/licenses/by-sa/4.0)], via Wikimedia Commons

5 Reasons People Fail to Follow Through on Health Goals

The most basic consequence of behaving inconsistently is that we are strangers to ourselves.

Why (Some) Substitutes Don't Satisfy Us

When we can't get what we want, are we better off looking for something new or something similar to what we initially sought? The choice makes or breaks our satisfaction.

How Can We Prevent Regret About Our Charity?

How can we prevent unscrupulous people from taking advantage of our charity?
freesource/usedwithpermission

6 Slippery Truths About Summer

4. Playing with an outdoorsy accessory called a “fire pit” in your backyard does not make you One With the Elements or even one of the Mother of Dragons from “Game of Thrones.”

6 Biases That May Sub-Consciously Affect Your Thinking

Biases can become habitual over time and can even be triggered by others who wish to manipulate our behavior.

Bathrooms: The Decades-Long Rise of America's Obsession

By Bella DePaulo Ph.D. on June 03, 2016 in Living Single
Long before the moral panic about transgender issues, bathrooms occupied an out-sized place in American homes and lives.

What Mr. Trump’s Success Teaches Us About Authentic Branding

An authentic brand is a powerful differentiator and persuades target customers. But it is difficult to pull off.

Modern Understandings of 2000 Year-Old Words of Wisdom

Wisdom from the ancients is as applicable today as it was thousands of years ago.

The Guilty Pleasure of True Crime TV

By Scott A. Bonn Ph.D. on May 30, 2016 in Wicked Deeds
Watching true crime TV is like eating candy in bed at three o’clock in the morning.

Donald´s Trump Card . . . or Twitter Tease?

Trump´s tweets trend. This provides the perfect personality snapshot, as Twitter´s 140 character limitation allows us to analyze the temperament behind the tweet.