What Is Consumer Behavior?

Consumer behavior is a hotbed of psychological research as it ties together issues of communication (advertising and marketing), identity (you are what you buy), social status, decision-making, and mental and physical health. Corporations use findings about consumer behavior to determine how best to market products; you can put the information to use in consciously deciding what, when, and why to buy.

Recent posts on Consumer Behavior

Hyphephilia Explored and Explained

By Mark D. Griffiths Ph.D. on March 24, 2017 in In Excess
Hyphephilia is a paraphilia in which individuals derive sexual arousal from touching skin, hair, leather, or fur. But what do we know about such tactile fetishistic behavior?
Johannes Vermeer, Girl with a Pearl Earring / Public Domain / Wikimedia Commons

Materialism's One-Two Punch

Materialism is a philosophy about what makes for a good life. Embracing it is associated with unhappiness. But abandoning it might not make you much happier - or any happier. Why?

Bringing Down the Cost of Healthcare

By Kathryn Seifert Ph.D. on March 21, 2017 in Stop The Cycle
There are 3 effective ways to bring down to cost of healthcare without reducing quality or outcomes. These include prevention, early treatment and integrated care.
skeeze/pixabay.com

4 Startling Reasons Why Humans Are Superior to High Tech

Concerned about being automated out of your job? The future may not be as bad for humans as you think.

Should You Become an Uber or Lyft Driver?

The economics will vary dramatically depending on your incremental costs.

Rachel Maddow Needs to Better Understand Her Audience

If reporters and journalists are to relate effectively to their target audience, they must be empathic, always attempting to perceive the world through the eyes of their viewers.

Whole Paycheck Pauper? You’re Paying 47% More For Psychology

Eggs all in one basket? “Organic food” and its marketing is not all it’s cracked up to be. The firmest fact about organic is the marketing power behind it.

Looking for Love?

By Susan McQuillan M.S., RDN on March 16, 2017 in Cravings
Where do people look for love and friendship? And where do they actually find it?

Dog Owners Are Wrong About the Health Benefits of Raw Diets

Despite dog owners' beliefs that raw animal product dog foods are healthier data suggests that they are unsafe.
Bill Davidow

Why Dogs Don’t Use The Internet

What we can learn from dogs about managing the internet.

Generation X Uses Mental Health Care Services Differently

Changes in the use of psychotropic medications during a 5 year interval varied among individuals in different generational cohorts.

52 Ways to Show I Love You: Allocating Resources

Allocation of one's time, money and energy can reflect priorities. When the relationship itself is a primary recipient, behavior underscores powerful messages of love.

What Would Your Protest Sign Say?

By Susan K Perry Ph.D. on March 07, 2017 in Creating in Flow
Whether you're for or against something or everything, there are many ways to be effective. You'll also feel better by doing something. Here's an idea.

When Does Pay What You Want Pricing Work?

It is useful for last-minute pricing, for loyal customers, & to raise money for charity.

The Most Popular Color in the World Just Got A Bit Trendier

By Mark Travers Ph.D. on February 24, 2017 in General Intelligence
Consumer psychologists explore the power of the color blue

Why Do Dog Breeds with Genetic Disorders Suddenly Get Hot?

By Hal Herzog Ph.D. on February 24, 2017 in Animals and Us
Dog breeds like French bulldogs and Chihuahuas are skyrocketing in popularity despite their genetic problems. A new study examines why people are attracted to unhealthy pets.
Public Domain/Wikimedia Commons

Love Thy Enemy... as a Public Relations Blessing

By Steven Berglas Ph.D. on February 23, 2017 in Executive Ego
Rather than fear what your enemies say, if they act like buffoons cry, "Send in the clowns."

Getting Inside the Heads of Consumers

By Glenn C. Altschuler Ph.D. on February 21, 2017 in This Is America
Why does any product break out of the pack and keep on selling? What is the psychology of hits and the role of social networks through which markets can be reached?
https://www.google.com/search?site=&tbm=isch&source=hp&biw=1358&bih=583&q=grocery+shopping&oq=grocery+shopping&gs_l=img.3..0l10.7362.10348.0.10884.17.17.0.0.0.0.330.1592.7j6j0j1.14.0....0...1.1.64.img..3.14.1589.0..0i10k1.-9EokYnUkFk#imgrc=7SnLUL3duU8j6M:

The Behavioral Side of Supplemental Nutrition Assistance

The tendency to engage in "mental accounting" can help government to target assistance where it is intended.

Why Boys Really Need Boy Dolls

By Karlyn Crowley Ph.D. on February 15, 2017 in Woman Power
Boys deserve healthy masculinity and doll play will help get them there.

Who Was Valentine?

By Neel Burton M.D. on February 13, 2017 in Hide and Seek
The history of Valentine's Day.

Are You a Stretcher or Are You A Chaser?

The answer to this question holds the key to leading a happy and successful life.

52 Ways to Show I Love You: Giving

By Roni Beth Tower Ph.D., ABPP on February 12, 2017 in Life, Refracted
Give time, caring, and attention as well as gifts, experiences, and words.

Why Have Super Bowl Ad Prices Doubled Since 2007?

One big reason is growth of consumer engagement through social media.

Just How Many Amazon MTurk Survey-Takers Are There?

Amazingly, Amazon doesn’t share the number. Other sources give us some idea, and the number is much smaller than we might expect.

Five Ways to Shop Smart and Spend Less On a Must-Have Toy

Here's what an analysis of 34,000+ Hatchimals auctions on eBay tells shoppers to do.

How Donald Trumps Facts With Feelings

By Douglas Van Praet on January 23, 2017 in Unconscious Branding
If you were surprised by the election you shouldn't be. Campaigns are won by feelings not facts.

Sensory Marketing; The Smell of Cinnamon That Made Me Buy

While we like to think that we know why we make the decisions we make, we are in fact controlled by hidden biological forces more than we would like to admit.

Marketing is Evil

By Marty Nemko Ph.D. on January 17, 2017 in How To Do Life
Marketers use many psychological ploys to make you buy what you shouldn't.

When's the Best Time to Buy the Year's Must-Have Toy?

An analysis of how much people paid for Hatchimals on eBay during the 2016 holiday season gives helpful clues.