Why do we often think we know what we want, only to be disappointed with our purchases and choices? Behavioral economics shows just how irrational humans can be. Here's insight into the surprising ways in which our emotions and thought patterns guide us toward predictable economic decisions.

Recent posts on Behavioral Economics

Central Planning and U.S Child Psychopharmacology

Is there overcontrol of the prescription of antipsychotics to children and adolescents in the U.S.?

Cracking the Shell for Better Money Habits

Well, you may approach money the same way I approached my breakfast: fumbling, stumbling, sometimes getting it right and sometimes complete disaster.

Will FDA’s Nutritional Label Changes Affect Buyer Behavior?

Studies about consumers’ use of nutrition labels suggest a need for skepticism.

Are Corporations Inherently Psychopathic?

It has been said that corporations have "neither bodies to kick nor souls to damn." Can we diagnose psychopathy in non-human entities?

The Border Fence Principle

9% of Americans don't know what country New Mexico is in. Those who are bad at geography are more likely to favor building a border fence.

Why Is Budweiser Changing Its Brand Name to "America"?

There is some marketing logic behind the brand name change, but there are also many question marks.

Put That Muffin Down, I Said!

Your car tells you to buy a banana instead of a muffin. Futuristic nightmare? Joseph Kvedar, MD, author of ‘The Internet of Healthy Things’ thinks the future is here.

How "The Self-Made Man" Myth Feeds the American Dream

By Ray Williams on May 15, 2016 in Wired for Success
Our beliefs in the “self-made man,” and "the American Dream" largely myths, don’t serve society well, and may perpetuate economic and social inequality.

Feel the Singularity

By Moses Ma on May 12, 2016 in The Tao of Innovation
In an age of exponential growth that is rapidly approaching a technological “singularity”, what we need to do is a little quantum thinking about the economy...

9 Strategies for Effective Donors

Want to give with joy and maximum impact? Applying these steps will help you achieve that goal.

How Your Mindset Can Change You

What we don’t always get is that sometimes, our beliefs and our “normal” work completely against our values and best interests.

How to Fix Dual Ticket Pricing at India's Taj Mahal

Four psychology-based suggestions to change the way tickets are priced will improve every tourist’s experience to this monument.

10 Ideas for Wise Decision-Making

High intelligence is not enough for successful decision-making.

The Mind Mechanics of Making Simple Decisions

Every day, you make dozens of small decisions. What are the mind mechanics behind decisions such as, "Should I order coffee or tea?" Neuroscientists have identified how we decide.

Remote Workers Are Happier and More Productive

By Victor Lipman on May 10, 2016 in Mind of the Manager
These are key findings from a new survey examining pros and cons in the remote workplace.

Children Are Not Career Killers, But…

By Susan Newman Ph.D. on May 10, 2016 in Singletons
Waiting just a few years to start your family makes a big difference in income gains or losses. Is there one age that’s better than others?

Time is Money: Setting your Money Watch a Few Dollars Ahead

By Eyal Winter on May 10, 2016 in Feeling Smart
A useful trick to deal with overspending

Homelessness: What the Research Gets Wrong

By focusing on what is wrong with "the homeless, however, we risk following the classic steps of blaming the victim

Bernoulli and the Taxman, Part II: Fair (and Painless)?

Income tax is a psychological as well as an economic problem. Is it fair? Does it provide the right incentives? Here's a simple way to think about a needlessly complex problem.

An Appreciation for Trump and Blue Bicycles

Trump and blue bicycles are an invitation for personal and societal exploration

Enforced Trust

You think your doctor and lawyer will take care of you. And often they do. But then again, they also have to worry about the bottom line.

Why Was Kennedy’s Love-Making Always Very Brief?

Choosing a romantic partner is a tricky business. A common questionable criterion for doing so—to aim high—often confuses the best person with the most suitable partner.

Measuring Success in the Game of Life

By Po Chi Wu Ph.D. on May 08, 2016 in Jacob's Staff
What happens to society when we create games that define losers? Reimagine the rules of life so that each of us can define our own success without comparing with others.

Retirement—Dealing With Uncertainty and Fear

If you are like most people, you find comfort in a certain level of stability and routine. Retirement can be a source of great anxiety and uncertainty.

Too Many Employees Feel the Need to "Cover" Their Identities

By Victor Lipman on May 03, 2016 in Mind of the Manager
Data show large numbers of employees conceal their true identities at work. That's not good for the employees - or for productivity.

3 Ways to Improve the Conversation on Economic Policy

We need to stop asking who has a right to our generosity and ask instead who is included in “we.”

Your Hormones and Making (Or Losing) Money

We think cold logic determines how we spend or make our money. But our hormones may be influencing us in ways we don't know, if results on financial traders applies to us all.

Want People to Behave Better? Give Them More Privacy

By David Berreby on April 30, 2016 in The Outsourced Mind
Think people are at their best when they know they're being watched? It's not so.

The Two Ways We Shop For Psychological Insights

By Jeremy E Sherman Ph.D. on April 29, 2016 in Ambigamy
Psychological therapy and psychological science have different goals. It's useful to be clear on the difference.