Why do we often think we know what we want, only to be disappointed with our purchases and choices? Behavioral economics shows just how irrational humans can be. Here's insight into the surprising ways in which our emotions and thought patterns guide us toward predictable economic decisions.

Recent posts on Behavioral Economics

How Temperament Impacts Entrepreneurship

Let’s look at what pros and cons are tied to different types of temperament in business.

Information Avoidance in the Information Age

By Alain Samson Ph.D. on February 28, 2017 in Consumed
When ignorance is bliss: How much would you pay to avoid potentially threatening information?

“Why Do We Keep Fighting?!”

By Jeremy E Sherman Ph.D. on February 27, 2017 in Ambigamy
Meta-conflict – conflict about why you're having conflicts, is common to all disagreements and the source of a lot of the agitation. Here's how to map meta-conflict.

The Most Popular Color in the World Just Got A Bit Trendier

By Mark Travers Ph.D. on February 24, 2017 in General Intelligence
Consumer psychologists explore the power of the color blue

Kenneth Arrow

By Eyal Winter Ph.D. on February 24, 2017 in Feeling Smart
From the Impossibility Theorem to Ken's WWII story.

Don’t Let Your Thinking Sabotage Your Goals

By David Ludden Ph.D. on February 24, 2017 in Talking Apes
How you see yourself in the future can either help or hinder your ability to delay gratification.

Sapiens: A Brief History of Humankind

Sapiens provides insights into human behavior by tracing the history of our species from its emergence amidst other pre-humans through its journey to the present day.

The Biggest Psychological Mystery We Ignore

By Jeremy E Sherman Ph.D. on February 23, 2017 in Ambigamy
All of the biggest philosophical, theological, biological, psychological and sociological questions boiled down to one that most of us haven't heard nor thought about.
By kazan.vperemen.com (Own work) [CC BY-SA 4.0 (http://creativecommons.org/licenses/by-sa/4.0)], via Wikimedia Commons

10 Patterns of Addictive Behavior

By Shahram Heshmat Ph.D. on February 22, 2017 in Science of Choice
The following list identifies several important behavioral patterns associated with addiction.

Greed Is Good?

By Nigel Barber Ph.D. on February 22, 2017 in The Human Beast
Greed is good! Sharing is for Communists and losers! Do such maxims capture the essence of human social behavior?

The Psychological Roots of Our Current Hypocrisy Epidemic

By Jeremy E Sherman Ph.D. on February 21, 2017 in Ambigamy
We find it hard anxious work to seek the wisdom to know the difference between what to constrain and what to set free. Hypocrisy is the easy alternative to that hard work.

Status in a Group Affects Generosity Toward the Group

By Art Markman Ph.D. on February 21, 2017 in Ulterior Motives
Groups of people naturally form groups that have status hierarchies. How does someone's status affect their generosity toward other group members?

Getting Inside the Heads of Consumers

By Glenn C. Altschuler Ph.D. on February 21, 2017 in This Is America
Why does any product break out of the pack and keep on selling? What is the psychology of hits and the role of social networks through which markets can be reached?
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The Behavioral Side of Supplemental Nutrition Assistance

The tendency to engage in "mental accounting" can help government to target assistance where it is intended.

Employee Engagement Is Declining, but Managers Can Help

By Victor Lipman on February 09, 2017 in Mind of the Manager
Three key metrics involving recognition, transparency and peer relationships show a decline in employee engagement. All of these issues are fixable with effective management.

Super Bowl Ads Wade into Politics

By The Research Lab on February 07, 2017 in The Fundamentals
Why would companies take a stand? By Julie Irwin, Ph.D.

The Anxiety of Globalization

By The Research Lab on February 06, 2017 in The Fundamentals
And leveraging human capital. By Moris Simson.
Pixabay

Why Soft Skills Mean Hard Results in Business

Have you ever learned how to roll with the punches or get along with others? It’s never too late to learn new tricks. Here are 5 steps you can take to sharpen your soft skills.
SaMBa/Shutterstock

The Lure of the Special Occasion

By Shahram Heshmat Ph.D. on February 02, 2017 in Science of Choice
Why is relapse so often preceded by the statement that this is a “special occasion”?

Why Have Super Bowl Ad Prices Doubled Since 2007?

One big reason is growth of consumer engagement through social media.

From Function Head to CEO's Valued Adviser

From function head to CEO's valued business adviser. Ready to make the journey? We have a road map for you.
Office Space

How Breaking Up is Like Quitting Your Job

By Samantha Joel on January 31, 2017 in Dating Decisions
What do romantic breakups and employment "breakups" have in common? A lot, actually.

A New Kind of Clairvoyance

By Eric Haseltine Ph.D. on January 31, 2017 in Long Fuse, Big Bang
Your digital behavior now lets others predict your future

"A Vicious Cycle": The Paradox of Apologies and Lawsuits

By Ruth Lee Johnson J.D. on January 30, 2017 in So Sue Me
Do apologies invite litigation? Or do apologies prevent litigation?

Just How Many Amazon MTurk Survey-Takers Are There?

Amazingly, Amazon doesn’t share the number. Other sources give us some idea, and the number is much smaller than we might expect.

Team Trump's Troubling Relationship with Truth

By Victor Lipman on January 26, 2017 in Mind of the Manager
It's common for business people to "spin" the facts a bit, but spinning and lying are very different.

The Neurochemistry of Power Conversations

You will recognize this situation: The boss gathers all the teams reporting to business unit heads, including you, for a meeting. Why doesn't it work?

Noblesse Oblige in a “Let Them Eat Cake” Nouveau Riche Era

By Christopher Bergland on January 25, 2017 in The Athlete's Way
All too often, a "greed is good" mentality makes people behave selfishly. This post presents anecdotal and empirical evidence that reaffirm the benefits of generosity and kindness.

Five Ways to Shop Smart and Spend Less On a Must-Have Toy

Here's what an analysis of 34,000+ Hatchimals auctions on eBay tells shoppers to do.

How Donald Trumps Facts With Feelings

By Douglas Van Praet on January 23, 2017 in Unconscious Branding
If you were surprised by the election you shouldn't be. Campaigns are won by feelings not facts.