Cristel Antonia Russell Ph.D.

Cristel Antonia Russell, Ph.D., is a leading researcher at the Pepperdine Graziadio Business School, with subject matter expertise in research at the intersection of entertainment, social media, and marketing. She focuses on how people consume stories: narrative processing (including biometric studies to assess cognitive processing), narrative persuasion (the ability of stories, and messages therein, to persuade), the experience of narratives (how and why people enjoy reading and re-reading stories; or what happens when a narrative ends), creating strong brand narratives, and the use of narratives methodologically to understand lived experiences and identify processes such as resilience or addiction.

Cristel has published over 80 academic articles and book chapters. Her research appears in business journals such as the Journal of Consumer Research, the Journal of Advertising, and the Journal of Business Research as well as health and prevention-focused journals such as the Journal of Studies on Alcohol and Drugs, Addiction and Psychological Services. She is an associate editor for the Journal of Advertising and also serves on the editorial review boards of the Journal of the Academy of Marketing Science (JAMS), the Journal of Public Policy and Marketing, and the International Journal of Advertising.

Author of

The Savvy Consumer

Psychology and consumption in the digital age Read now.