Nir Bashan

About

Nir Bashan has worked with Hollywood and music stars like Woody Harrelson and Rod Stewart and has discovered something that may shock you. Creative superstars aren't all that different from us. They've just mastered a method of repeatable and predictable innovation and creativity—a type of innovation that anyone can learn. And it turns out that those creativity and innovation tactics can be leveraged in non-celebrity businesses and careers.

Bashan has taught thousands of leaders and individuals around the globe how to harness the power of creativity and innovation to improve profitability, increase sales, boost customer service, and ultimately create more meaning in their work, with clients including AT&T, Microsoft, Suzuki, JetBlue, and others.

Bashan is the author of The Creator Mindset (McGraw Hill). He is also the host of McGraw Hill's Coffee Break, one of the most popular podcasts in the world on business books.

Books by Nir Bashan

Recent Posts

Why You Should Ignore Your First Reaction at Work

Our first, impulsive reaction to potential conflict at work is often wrong. What can we do instead?

Seeking Instant Happiness? Get Off Social Media

Social media may be harming us far more than it is helping us. Learn three ways to counter the seduction of social media to live a more fulfilling life.

What Broken Measurement Tools Say About Us

Challenging conventional wisdom on performance metrics using creativity offers fresh insights into why traditional methods like KPIs are outdated.

How to Deal With a Bad Boss Without Losing Your Mind

Have an idiot boss? You're not alone. Here are three tips to help you through the tough times.

Why You Shouldn't Make Friends at Work

What if making friends at work is actually a bad thing for your career? Could having friends at work keep you from accomplishing more?

The Myth of Keeping Busy

Busy doing something but accomplishing nothing? These tools will help you overcome busywork and lead you to meaningful and creative productivity.

Why Innovation Departments Often Don't Deliver Results

Innovation and creativity are all the rage in corporate America. Here is a guide to getting it right.

To Boost Creativity Prioritize Personal Life, Not Work

Why prioritize personal life instead of work life? Three simple steps can uncover a wealth of untouched creativity and innovation.